TOPICS WITH A COMMUNICATION FOCUS
(Two or more of these presentations can be combined to form a longer workshop on communicating for change.)
THE #1 SECRET TO COMMUNICATION SUCCESS: KNOW THY AUDIENCE
If you want your audience to listen to what you have to say, listen to them. Discover how a needs assessment allows you to tailor your message to your audience. Learn how to connect with audiences and communicate in ways they can understand and apply. This session will review principles of cultural sensitivity as well as how to relate to various ages and generations.
SHINY OR DULL? POLISH YOUR PRESENTATION SKILLS
What is holding you back from being a presenter who inspires, educates, and motivates? Do you hesitate to even take the stage? This session can be tailored to meet your needs and cover the aspects of effective public speaking you need. Learn how to overcome stage fright, connect with your audience, optimize your verbal and nonverbal communication skills, and more.
GIVE VOICE TO YOUR VISION WITH MEANINGFUL, MEMORABLE, MOTIVATING MESSAGES
The audiences you work with are bombarded with thousands of messages every day. What can make your messages stand out? This presentation covers both the art and science of creating effective messages. Discover why some messages succeed and others fail. Leave being able to design messages that resonate with your audience, are not easily forgotten, and lead to change. Learn strategies to craft words that work wonders and create supporting visual aids or audience participation techniques that drive your messages home.
EXAMINE THE EVIDENCE: SEPARATE FACT FROM FICTION
How often have you heard these complaints: “Why do scientists keep changing their minds?” or “Who can you trust for accurate information about diets and nutrition?” This session will help you answer these questions and understand the evolving nature of scientific inquiry. Be prepared to examine the evidence and put findings into context so you can help others understand nutrition research. You will also learn how to evaluate sources of nutrition information on the Internet and separate the questionable from the credible.
YOUR WRITING CAN MAKE YOU OR BREAK YOU
Communicating clearly in writing is essential to accomplishing nearly any professional endeavor from job applications, proposals, blogs, journal articles, inner-office memos, and even chart notes and reports. What are the critical elements of good writing? Does your writing measure up? Learn some tricks of the trade to improve your writing.
ANSWERING DIFFICULT QUESTIONS
Are you inundated with consumer questions that stem from confusion or controversies surrounding nutrition topics? How do you respond with respect, answering both the question itself as well as the “question behind the question,” addressing bigger concerns and issues the seeker may not express. How do you help consumers understand nutrition science and put nutrition information into context? Learn and practice effective strategies to answer your most challenging questions.
A BEGINNER’S GUIDE TO A GREAT MEDIA INTERVIEW
Want to reach thousands of people with your message in just a few minutes? Say “yes” when your local television station calls for an interview. Or, better yet, call them when you have a story to tell. This session will cover the basics of working with your local media, preparing for an interview, and mastering essential interviewing techniques. Get your point across with confidence, build a positive image for yourself and your business, and make an impact with more people than you can reach in your “regular job” in years.
TASTE AND SEE: USING FOOD DEMONSTRATIONS TO TEACH NUTRITION
How do we experience nutrition? With food! When an audience can see, smell, and taste your nutrition recommendations they are much more likely to put them into practice. Celebrity television food shows have popularized food demonstrations. You can use them to teach nutrition and food safety in addition to culinary skills. Learn the keys to successfully planning, preparing, and presenting a food demo with or without a demo kitchen.
“ME DO IT MYSELF!!” MAKE TEAMWORK YOUR FRIEND NOT YOUR FOE
Have you ever found yourself in a lonely place because you’re trying to be a solo act when working with others is the way to go? Have you gotten burned working in teams? Explore why we resist working in teams and why we need to embrace teamwork. Discover the best ways to overcome negative team behaviors. Learn why successful teamwork is the only means to maximize our potential and influence. Allow others to do their part, achieve a collaborative spirit, and celebrate the benefits.
Whether you are preparing graduates or interns for the workplace, or are the supervisor of new employees, you are promoting professionalism, or regretting the lack thereof. What is professionalism? How can it be cultivated and encouraged? Discover successful approaches and determine how you can successfully bring professionalism to your school or workplace.