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Are digital devices controlling your life? Restore your freedom with a Digital Detox!
In last week’s post, we discussed the negative consequences of this digital dependence.
In this post, we will introduce the solution: A digital detox. I was recently introduced to this concept by a book with that title: Digital Detox, by Molly DeFrank. It was written for parents to detox their families and children and regain control over technology.

Barbara J. Mayfield, MS, RDN, LD, FAND
Sep 53 min read


Are digital devices controlling your life? Is it time for a digital detox?
Technology – including smartphones, tablets, computers, and other types of screens – has many benefits. It can be used for learning, entertainment, communication, and more. But it comes with potential drawbacks.
Did you know that many features of digital devices are designed to enhance dopamine release in the brain? Dopamine is a neurotransmitter that connects pleasure to behavior, motivating you to repeat actions that you find enjoyable or beneficial.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 293 min read


Writing struggles getting you down? Try a little writing humor for relief.
Writing is hard work, and the struggle to produce quality content within your word count and before the deadline is real! When writing struggles get you down, look to some good old writing humor, not only to laugh but possibly even to remind you of some essential writing skills. Here is some of my favorite writing humor… Enjoy!

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 223 min read


Can Artificial Intelligence Support Human Skill in Nutrition Communication?
The second edition of Communicating Nutrition: The Authoritative Guide will feature something prominently that is completely absent from the first edition? What is it? It’s AI, or Artificial Intelligence. Our goal is to highlight the benefits of AI as well as the potential dangers. We will provide useful suggestions for using it responsibly and ethically.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 153 min read


Is a needs assessment worth the effort? Yes! It is essential to success.
For communication to be successful, it must be audience-focused. For communication to be audience-focused, it requires a needs assessment.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 83 min read


How to Know if Your Message Will Succeed Before You Send It
Employ the Message Evaluation Checklist to ensure success.
Checklists prompt us to look at both obvious and less obvious characteristics. This checklist from Chapter 10 is indispensable for creating audience-focused messages.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 12 min read


Why Most People Fail at Communication and How You Can Succeed
Most people fail at communication because they fail to hit the target. Many people fail to even have a target. The target is the specific audience for a message. Creating audience-focused communication is the key to success.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 253 min read


Why Strong Audience Connections Matter Now More Than Ever
For an audience to attend to, engage with, and act upon a message, they must trust the communicator. Strong audience connections build and strengthen trust. When communicating about science, those audience connections matter. Now more than ever.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 183 min read


What is a proven method for successful content creation? This 10-Step Strategy.
Designing and delivering messages that successfully reach audiences and have the desired impact follows a proven strategy. This strategy has three primary focus areas and includes 10 steps.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 112 min read


What interests you most? My Top 5 Blog Posts Tell the Story.
In honor of our nation’s birthday, I decided to reshare my top blog post, published in 2020 and titled:
Communication Can Unite Us.
Searching through my posts, I was curious which of my other posts were most popular. Find out what they were.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 43 min read


How does success as a communicator depend on being compelling?
A compelling communicator is genuine and authentic, demonstrating perspective and empathy, enthusiasm, and a positive attitude.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 273 min read


How do successful communicators build unshakeable trust and credibility?
What is an essential quality of a successful communicator? Without credibility, a message or a communicator will not be trusted. Professionalism and integrity build credibility. Communicators who exhibit these qualities will be highly respected and will have greater influence and impact.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 203 min read


Why is effective communication essential for excellence in nutrition practice?
Effective communication is essential for excellence in nutrition practice because everything nutrition professionals do involves communication.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 133 min read


What Every Nutrition Professional Needs to Know About Effective Communication
As nutrition professionals, we communicate information, thoughts, or ideas related to food and nutrition. Therefore, we must define what nutrition communication means. The goals for nutrition communication may seem to be the same as the overall goals for nutrition practice. This is because nutrition cannot be practiced effectively without communication. Communication is the essence of nutrition practice.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 64 min read


Why Smart Leaders Choose Team Book Writing (And How to Do It Right)
Working as a team to write a book has many advantages over writing alone including expertise, shared workload, professional connections, and improved marketing.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 233 min read


Want an attentive and engaged audience? Be fully present.
This post shares an excerpt from Communicating Nutrition: The Authoritative Guide about audience management and the importance of being fully present.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 93 min read


How do you answer hostile or controversial questions effectively? With calm confidence.
This post describes how to respond to hostile or controversial questions. A hostile question is characterized by the intent in which it is posed rather than the content of the question being asked. A controversial question is related to a topic that is surrounded by intense public disagreement. When questioners are hostile, our natural response will be to feel defensive. However, for the communicator to demonstrate hostility in any way will be counterproductive. Instead, be c

Barbara J. Mayfield, MS, RDN, LD, FAND
May 24 min read


How do you answer “stupid” questions effectively? Don’t call them stupid!
This post describes how to respond to questions that are often labeled “stupid.” It shares an excerpt from Chapter 36, updated to reflect answering questions in person, virtually, and in writing, such as on social media or responding to comments online.

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 184 min read


How can I be an effective communicator? With a strong work ethic.
This post looks at the importance of having a strong work ethic and how it relates to effective communication.

Barbara J. Mayfield, MS, RDN, LD, FAND
Feb 283 min read


How can I be an effective communicator? Value working in teams.
This post looks at the importance of teamwork. Teamwork is when people work together to accomplish a task or achieve a common goal.

Barbara J. Mayfield, MS, RDN, LD, FAND
Feb 212 min read
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