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Are you wasting your AI potential? Learn 10 strategies to maximize it.
As we revise Communicating Nutrition: The Authoritative Guide and create the 2nd edition, we are incorporating best practices for using artificial intelligence. The first edition never mentioned AI. Not once.
The second edition has more than 70 mentions of AI, detailing how to use it responsibly, ethically, and for its maximum potential. This post will share 10 strategies for maximizing your use of AI excerpted from the current first draft of the 2nd edition of the book.

Barbara J. Mayfield, MS, RDN, LD, FAND
5 days ago6 min read


How do you create effective prompts for AI? With prompt engineering.
This post describes how to effectively use prompt engineering to provide high-quality directions to AI so it will generate high-quality output.

Barbara J. Mayfield, MS, RDN, LD, FAND
Nov 14, 20255 min read


What improves online credibility? These four proven traits create trust.
Leverage E.E.A.T. to build your online credibility. E.E.A.T. stands for four essential traits to strive for and clearly demonstrate in your communication: experience, expertise, authoritativeness, and trustworthiness.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 31, 20253 min read


What is strategic messaging? Employing data and empathy to make an impact.
This post shares the RAISE Framework for strategic messaging. RAISE stands for Research, Analytics, Insights, Social Listening, and Engage.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 24, 20253 min read


Why should I do a digital detox at meals? To make meaningful connections.
In this post, we will explore why making meals a digital-free zone is important and how that can be a great first step in implementing a digital detox. Being screen-free enables you to be a mindful eater and an engaged eating companion. You will reap the benefits of greater meal satisfaction, improved communication, and stronger relationships.

Barbara J. Mayfield, MS, RDN, LD, FAND
Sep 19, 20253 min read


Are digital devices controlling your life? Restore your freedom with a Digital Detox!
In last week’s post, we discussed the negative consequences of this digital dependence.
In this post, we will introduce the solution: A digital detox. I was recently introduced to this concept by a book with that title: Digital Detox, by Molly DeFrank. It was written for parents to detox their families and children and regain control over technology.

Barbara J. Mayfield, MS, RDN, LD, FAND
Sep 5, 20253 min read


Are digital devices controlling your life? Is it time for a digital detox?
Technology – including smartphones, tablets, computers, and other types of screens – has many benefits. It can be used for learning, entertainment, communication, and more. But it comes with potential drawbacks.
Did you know that many features of digital devices are designed to enhance dopamine release in the brain? Dopamine is a neurotransmitter that connects pleasure to behavior, motivating you to repeat actions that you find enjoyable or beneficial.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 29, 20253 min read


Writing struggles getting you down? Try a little writing humor for relief.
Writing is hard work, and the struggle to produce quality content within your word count and before the deadline is real! When writing struggles get you down, look to some good old writing humor, not only to laugh but possibly even to remind you of some essential writing skills. Here is some of my favorite writing humor… Enjoy!

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 22, 20253 min read


Can Artificial Intelligence Support Human Skill in Nutrition Communication?
The second edition of Communicating Nutrition: The Authoritative Guide will feature something prominently that is completely absent from the first edition? What is it? It’s AI, or Artificial Intelligence. Our goal is to highlight the benefits of AI as well as the potential dangers. We will provide useful suggestions for using it responsibly and ethically.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 15, 20253 min read


Is a needs assessment worth the effort? Yes! It is essential to success.
For communication to be successful, it must be audience-focused. For communication to be audience-focused, it requires a needs assessment.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 8, 20253 min read


How to Know if Your Message Will Succeed Before You Send It
Employ the Message Evaluation Checklist to ensure success.
Checklists prompt us to look at both obvious and less obvious characteristics. This checklist from Chapter 10 is indispensable for creating audience-focused messages.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 1, 20252 min read


Why Most People Fail at Communication and How You Can Succeed
Most people fail at communication because they fail to hit the target. Many people fail to even have a target. The target is the specific audience for a message. Creating audience-focused communication is the key to success.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 25, 20253 min read


Why Strong Audience Connections Matter Now More Than Ever
For an audience to attend to, engage with, and act upon a message, they must trust the communicator. Strong audience connections build and strengthen trust. When communicating about science, those audience connections matter. Now more than ever.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 18, 20253 min read


What is a proven method for successful content creation? This 10-Step Strategy.
Designing and delivering messages that successfully reach audiences and have the desired impact follows a proven strategy. This strategy has three primary focus areas and includes 10 steps.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 11, 20252 min read


What interests you most? My Top 5 Blog Posts Tell the Story.
In honor of our nation’s birthday, I decided to reshare my top blog post, published in 2020 and titled:
Communication Can Unite Us.
Searching through my posts, I was curious which of my other posts were most popular. Find out what they were.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 4, 20253 min read


How does success as a communicator depend on being compelling?
A compelling communicator is genuine and authentic, demonstrating perspective and empathy, enthusiasm, and a positive attitude.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 27, 20253 min read


How do successful communicators build unshakeable trust and credibility?
What is an essential quality of a successful communicator? Without credibility, a message or a communicator will not be trusted. Professionalism and integrity build credibility. Communicators who exhibit these qualities will be highly respected and will have greater influence and impact.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 20, 20253 min read


Why is effective communication essential for excellence in nutrition practice?
Effective communication is essential for excellence in nutrition practice because everything nutrition professionals do involves communication.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 13, 20253 min read


What Every Nutrition Professional Needs to Know About Effective Communication
As nutrition professionals, we communicate information, thoughts, or ideas related to food and nutrition. Therefore, we must define what nutrition communication means. The goals for nutrition communication may seem to be the same as the overall goals for nutrition practice. This is because nutrition cannot be practiced effectively without communication. Communication is the essence of nutrition practice.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 6, 20254 min read


Why Smart Leaders Choose Team Book Writing (And How to Do It Right)
Working as a team to write a book has many advantages over writing alone including expertise, shared workload, professional connections, and improved marketing.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 23, 20253 min read
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