The second edition of Communicating Nutrition: The Authoritative Guide will feature something prominently that is completely absent from the first edition? What is it? It’s AI, or Artificial Intelligence. Our goal is to highlight the benefits of AI as well as the potential dangers. We will provide useful suggestions for using it responsibly and ethically.

For communication to be successful, it must be audience-focused. For communication to be audience-focused, it requires a needs assessment.

Employ the Message Evaluation Checklist to ensure success. Checklists prompt us to look at both obvious and less obvious characteristics. This checklist from Chapter 10 is indispensable for creating audience-focused messages.

Most people fail at communication because they fail to hit the target. Many people fail to even have a target. The target is the specific audience for a message. Creating audience-focused communication is the key to success.

For an audience to attend to, engage with, and act upon a message, they must trust the communicator. Strong audience connections build and strengthen trust. When communicating about science, those audience connections matter. Now more than ever.

Designing and delivering messages that successfully reach audiences and have the desired impact follows a proven strategy. This strategy has three primary focus areas and includes 10 steps.

In honor of our nation’s birthday, I decided to reshare my top blog post, published in 2020 and titled: Communication Can Unite Us. Searching through my posts, I was curious which of my other posts were most popular. Find out what they were.

A compelling communicator is genuine and authentic, demonstrating perspective and empathy, enthusiasm, and a positive attitude.

What is an essential quality of a successful communicator? Without credibility, a message or a communicator will not be trusted. Professionalism and integrity build credibility. Communicators who exhibit these qualities will be highly respected and will have greater influence and impact.

Effective communication is essential for excellence in nutrition practice because everything nutrition professionals do involves communication.

As nutrition professionals, we communicate information, thoughts, or ideas related to food and nutrition. Therefore, we must define what nutrition communication means. The goals for nutrition communication may seem to be the same as the overall goals for nutrition practice. This is because nutrition cannot be practiced effectively without communication. Communication is the essence of nutrition practice.

Working as a team to write a book has many advantages over writing alone including expertise, shared workload, professional connections, and improved marketing.

This post shares an excerpt from Communicating Nutrition: The Authoritative Guide about audience management and the importance of being fully present.

This post describes how to respond to hostile or controversial questions. A hostile question is characterized by the intent in which it is posed rather than the content of the question being asked. A controversial question is related to a topic that is surrounded by intense public disagreement. When questioners are hostile, our natural response will be to feel defensive. However, for the communicator to demonstrate hostility in any way will be counterproductive. Instead, be c

This post describes how to respond to questions that are often labeled “stupid.” It shares an excerpt from Chapter 36, updated to reflect answering questions in person, virtually, and in writing, such as on social media or responding to comments online.

This post looks at the importance of having a strong work ethic and how it relates to effective communication.

This post looks at the importance of teamwork. Teamwork is when people work together to accomplish a task or achieve a common goal.

This post discusses professionalism and how it relates to being an effective communicator.

Interpersonal skills, often referred to as people skills, are the skills essential to effectively relate to others.

This post looks at the importance of demonstrating integrity and responsibility.