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What is the most common reason communication fails?
Barb Mayfield
  • May 13
  • 3 min

What is the most common reason communication fails?

What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....
17 views0 comments
How do you measure success? To be great – evaluate!
Barb Mayfield
  • Jan 21
  • 3 min

How do you measure success? To be great – evaluate!

Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...
9 views0 comments
Communicator, it’s time to celebrate! You’ve reached the finish line!
Barb Mayfield
  • Jan 14
  • 3 min

Communicator, it’s time to celebrate! You’ve reached the finish line!

Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...
24 views0 comments
How do you go from good to great? Practice! Pilot test! Revise!
Barb Mayfield
  • Jan 7
  • 3 min

How do you go from good to great? Practice! Pilot test! Revise!

Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...
14 views0 comments
Want to create communication that makes a difference? Plan an effective delivery.
Barb Mayfield
  • Dec 31, 2021
  • 2 min

Want to create communication that makes a difference? Plan an effective delivery.

Your message is crafted, your channels are chosen, how will you deliver the message to your audience for the greatest impact? You want to...
13 views0 comments
Which channels are your best choice? Answer just 3 questions.
Barb Mayfield
  • Dec 24, 2021
  • 3 min

Which channels are your best choice? Answer just 3 questions.

With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...
18 views0 comments
Make your messages remarkable! Achieve the 3 M's of impact.
Barb Mayfield
  • Dec 17, 2021
  • 2 min

Make your messages remarkable! Achieve the 3 M's of impact.

What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...
23 views0 comments
Want strong messages that make a difference? Build them on solid evidence.
Barb Mayfield
  • Dec 10, 2021
  • 2 min

Want strong messages that make a difference? Build them on solid evidence.

Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the...
29 views0 comments
Trying to communicate more effectively? Know your why and your big idea.
Barb Mayfield
  • Dec 3, 2021
  • 3 min

Trying to communicate more effectively? Know your why and your big idea.

Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...
20 views0 comments
Want to know the secret to creating better content? Know your audience.
Barb Mayfield
  • Nov 19, 2021
  • 3 min

Want to know the secret to creating better content? Know your audience.

Creating effective communication hinges on one essential step more than any other. That step involves knowing and understanding your...
27 views0 comments
Who is my audience?
Barb Mayfield
  • Nov 12, 2021
  • 3 min

Who is my audience?

When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...
24 views0 comments
Creating Communication? Follow these steps.
Barb Mayfield
  • Nov 5, 2021
  • 1 min

Creating Communication? Follow these steps.

When you are creating communication, where do you begin? Do you start with deciding which channel to use? Or, what your message is? Or,...
28 views0 comments
No time or resources? No problem!
Barb Mayfield
  • Oct 23, 2020
  • 3 min

No time or resources? No problem!

A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.
14 views0 comments
Defining moments shape a generation
Barb Mayfield
  • Sep 11, 2020
  • 2 min

Defining moments shape a generation

Defining moments shape each generation. When we develop communication, we must consider these defining moments.
79 views0 comments
Is your communication hurricane proof?
Barb Mayfield
  • Feb 8, 2019
  • 3 min

Is your communication hurricane proof?

Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...
17 views0 comments
Have you heard of the “forgetting curve”?
Barb Mayfield
  • Dec 14, 2018
  • 2 min

Have you heard of the “forgetting curve”?

How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...
77 views0 comments
10 Steps to Creating Compelling Communication
Barb Mayfield
  • Aug 3, 2018
  • 1 min

10 Steps to Creating Compelling Communication

Would you agree that effective communication is well planned and executed? Have you ever tried to “wing it” and regretted not putting...
186 views0 comments
The Making of a Model
Barb Mayfield
  • Jul 13, 2018
  • 3 min

The Making of a Model

The first chapter in the upcoming Academy Guide to Nutrition Communication introduces the foundation of nutrition communication, defines...
10 views0 comments
Something Good is Coming …
Barb Mayfield
  • Mar 23, 2018
  • 3 min

Something Good is Coming …

What draws you in to pay attention to a speaker or keep reading a blog post? Effective openings arouse your attention by appealing to...
34 views0 comments
5 ways to stand out from the crowd
Barb Mayfield
  • Mar 2, 2018
  • 2 min

5 ways to stand out from the crowd

Did you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American...
21 views0 comments
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