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No time or resources? No problem!
Barb Mayfield
  • Oct 23, 2020
  • 3 min

No time or resources? No problem!

A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.
14 views0 comments
Defining moments shape a generation
Barb Mayfield
  • Sep 11, 2020
  • 2 min

Defining moments shape a generation

Defining moments shape each generation. When we develop communication, we must consider these defining moments.
18 views0 comments
Is your communication hurricane proof?
Barb Mayfield
  • Feb 8, 2019
  • 3 min

Is your communication hurricane proof?

Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas, Flor...
14 views0 comments
Have you heard of the “forgetting curve”?
Barb Mayfield
  • Dec 14, 2018
  • 2 min

Have you heard of the “forgetting curve”?

How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in th...
31 views0 comments
10 Steps to Creating Compelling Communication
Barb Mayfield
  • Aug 3, 2018
  • 1 min

10 Steps to Creating Compelling Communication

Would you agree that effective communication is well planned and executed? Have you ever tried to “wing it” and regretted not putting mor...
95 views0 comments
The Making of a Model
Barb Mayfield
  • Jul 13, 2018
  • 3 min

The Making of a Model

The first chapter in the upcoming Academy Guide to Nutrition Communication introduces the foundation of nutrition communication, defines ...
8 views0 comments
Something Good is Coming …
Barb Mayfield
  • Mar 23, 2018
  • 3 min

Something Good is Coming …

What draws you in to pay attention to a speaker or keep reading a blog post? Effective openings arouse your attention by appealing to you...
34 views0 comments
5 ways to stand out from the crowd
Barb Mayfield
  • Mar 2, 2018
  • 2 min

5 ways to stand out from the crowd

Did you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American Market...
12 views0 comments
How Improv Connects Audiences
Barb Mayfield
  • Dec 8, 2017
  • 3 min

How Improv Connects Audiences

What does “connection” with an audience mean to you? That they aren’t asleep or playing video games on their phone? True connection impli...
22 views0 comments
Let’s get engaged!
Barb Mayfield
  • Nov 17, 2017
  • 2 min

Let’s get engaged!

Getting engaged is exciting, it’s memorable, and it’s planned. Audience engagement in a presentation can also be exciting and memorable, ...
20 views0 comments
Not enough time or resources? 
No problem!
Barb Mayfield
  • Sep 8, 2017
  • 3 min

Not enough time or resources? No problem!

When creating communication, do you feel like there is never “enough” time, money, and personnel? Don’t allow that feeling of “not enough...
29 views0 comments
What is your “14er”?
Barb Mayfield
  • Sep 1, 2017
  • 2 min

What is your “14er”?

This afternoon, my husband and oldest son, along with 12 other adventurers, are taking off from Indiana to drive more than 20 hours to re...
22 views0 comments
Sew many virgins of Miss Communication
Barb Mayfield
  • Aug 11, 2017
  • 2 min

Sew many virgins of Miss Communication

Let’s meet 10 of them: Starting with Miss Understanding, when what you said and what I thought you said are NOT the same. Much like the c...
27 views0 comments
What defines Successful Communication?
Barb Mayfield
  • Aug 4, 2017
  • 3 min

What defines Successful Communication?

Successful communication creates a sharing of ideas and feelings between the communicator and the audience. It results in an audience tha...
21 views0 comments
Effective nutrition communication is not an accident
Barb Mayfield
  • Jul 28, 2017
  • 1 min

Effective nutrition communication is not an accident

Effective nutrition communication is not an accident, but is strategically designed. It is the result of making a plan, working the plan,...
35 views0 comments
Never say never… 
you might have to eat your words
Barb Mayfield
  • Jul 21, 2017
  • 2 min

Never say never… you might have to eat your words

Just 2 years ago I was finishing work on an introductory textbook titled Nutrition for Everyone (Resources). At the time, writing… and rew...
22 views0 comments
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