Barb Mayfield
Harness the power of reflection
A message that is personalized is more powerful. More transformative. It changes from being merely a good idea to something that can...
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Barb Mayfield
- Jul 15
- 3 min
Why do nutrition professionals need to tell stories? What makes a good story?
Stories are more than “once upon a time” fairytales, picture books, or suspense thrillers. Stories are a memorable and moving way to...
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Barb Mayfield
- Jun 24
- 2 min
3 Steps to creating compelling content
Creating compelling content is achievable when your message speaks to the whole person. Compelling content accounts for what your...
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Barb Mayfield
- May 13
- 3 min
What is the most common reason communication fails?
What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....
24 views0 comments
Barb Mayfield
- Jan 21
- 3 min
How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...
13 views0 comments
Barb Mayfield
- Jan 14
- 3 min
Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...
26 views0 comments
Barb Mayfield
- Jan 7
- 3 min
How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...
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Barb Mayfield
- Dec 31, 2021
- 2 min
Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...
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Barb Mayfield
- Dec 24, 2021
- 3 min
Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...
21 views0 comments
Barb Mayfield
- Dec 17, 2021
- 2 min
Make your messages remarkable! Achieve the 3 M's of impact.
What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...
25 views0 comments
Barb Mayfield
- Dec 10, 2021
- 2 min
Want strong messages that make a difference? Build them on solid evidence.
Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the...
32 views0 comments
Barb Mayfield
- Dec 3, 2021
- 3 min
Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...
24 views0 comments
Barb Mayfield
- Nov 19, 2021
- 3 min
Want to know the secret to creating better content? Know your audience.
Creating effective communication hinges on one essential step more than any other. That step involves knowing and understanding your...
33 views0 comments
Barb Mayfield
- Nov 12, 2021
- 3 min
Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...
25 views0 comments
Barb Mayfield
- Nov 5, 2021
- 2 min
Creating Communication? Follow these steps.
When you are creating communication, where do you begin? Do you start with deciding which channel to use? Or, what your message is? Or,...
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Barb Mayfield
- Oct 23, 2020
- 3 min
No time or resources? No problem!
A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.
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Barb Mayfield
- Sep 11, 2020
- 2 min
Defining moments shape a generation
Defining moments shape each generation. When we develop communication, we must consider these defining moments.
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Barb Mayfield
- Feb 8, 2019
- 3 min
Is your communication hurricane proof?
Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...
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Barb Mayfield
- Dec 14, 2018
- 2 min
Have you heard of the “forgetting curve”?
How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...
88 views0 comments
Barb Mayfield
- Aug 3, 2018
- 1 min
10 Steps to Creating Compelling Communication
Would you agree that effective communication is well planned and executed? Have you ever tried to “wing it” and regretted not putting...
214 views0 comments
