Barb MayfieldMay 133 minWhat is the most common reason communication fails?What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....
Barb MayfieldJan 213 minHow do you measure success? To be great – evaluate!Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...
Barb MayfieldJan 143 minCommunicator, it’s time to celebrate! You’ve reached the finish line!Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...
Barb MayfieldJan 73 minHow do you go from good to great? Practice! Pilot test! Revise!Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...
Barb MayfieldDec 31, 20212 minWant to create communication that makes a difference? Plan an effective delivery.Your message is crafted, your channels are chosen, how will you deliver the message to your audience for the greatest impact? You want to...
Barb MayfieldDec 24, 20213 minWhich channels are your best choice? Answer just 3 questions.With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...
Barb MayfieldDec 17, 20212 minMake your messages remarkable! Achieve the 3 M's of impact.What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...
Barb MayfieldDec 10, 20212 minWant strong messages that make a difference? Build them on solid evidence.Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the...
Barb MayfieldDec 3, 20213 minTrying to communicate more effectively? Know your why and your big idea.Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...
Barb MayfieldNov 19, 20213 minWant to know the secret to creating better content? Know your audience.Creating effective communication hinges on one essential step more than any other. That step involves knowing and understanding your...
Barb MayfieldNov 12, 20213 minWho is my audience?When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...
Barb MayfieldNov 5, 20211 minCreating Communication? Follow these steps.When you are creating communication, where do you begin? Do you start with deciding which channel to use? Or, what your message is? Or,...
Barb MayfieldOct 23, 20203 minNo time or resources? No problem!A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.
Barb MayfieldSep 11, 20202 minDefining moments shape a generationDefining moments shape each generation. When we develop communication, we must consider these defining moments.
Barb MayfieldFeb 8, 20193 minIs your communication hurricane proof?Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...
Barb MayfieldDec 14, 20182 minHave you heard of the “forgetting curve”?How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...
Barb MayfieldAug 3, 20181 min10 Steps to Creating Compelling CommunicationWould you agree that effective communication is well planned and executed? Have you ever tried to “wing it” and regretted not putting...
Barb MayfieldJul 13, 20183 minThe Making of a ModelThe first chapter in the upcoming Academy Guide to Nutrition Communication introduces the foundation of nutrition communication, defines...
Barb MayfieldMar 23, 20183 minSomething Good is Coming …What draws you in to pay attention to a speaker or keep reading a blog post? Effective openings arouse your attention by appealing to...
Barb MayfieldMar 2, 20182 min5 ways to stand out from the crowdDid you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American...