Barb Mayfield
Harness the power of reflection
A message that is personalized is more powerful. More transformative. It changes from being merely a good idea to something that can...
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Barb Mayfield
- Jul 29
- 3 min
Invite and empower others to share your story and amplify your impact
Have you ever felt like you’re the only one who can tell your story or market your program or service? If so, you need a change in...
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Barb Mayfield
- Jul 22
- 5 min
How can we illustrate data effectively and help audiences make sense of numbers?
Numbers, data, and statistics make up much of what we communicate about nutrition. From simple statements like “make half your plate...
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Barb Mayfield
- Jul 1
- 3 min
Want to communicate with the future? Write it down!
Would you like to communicate with future generations and share special memories with your children’s children and beyond? Would you like...
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Barb Mayfield
- Jun 24
- 2 min
3 Steps to creating compelling content
Creating compelling content is achievable when your message speaks to the whole person. Compelling content accounts for what your...
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Barb Mayfield
- Jun 17
- 3 min
How do you miscommunicate? Take our quiz.
How do you miscommunicate? Let me count the ways! I have personified 11 common ways we miscommunicate, giving each one a “face” and a...
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Barb Mayfield
- Jun 10
- 2 min
I didn’t mean that! It’s a Miss Print.
How often do you read a text or an email and encounter an unintended message like in the image above? Meet Miss Print, AKA autocorrect,...
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Barb Mayfield
- Jun 3
- 3 min
Wordiness weighs down your message. Cut ruthlessly and be concise.
When I ask audiences to select their communication goals, being concise is a common challenge. Why do we struggle with wordiness and why...
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Barb Mayfield
- Apr 15
- 3 min
Did I hear that correctly? Clear confusion caused by Miss Pronounce.
What is a sure way to lower one’s credibility? Mispronounce a word with a familiar pronunciation to the audience. When this happens,...
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Barb Mayfield
- Apr 8
- 2 min
Who is a leader? Everyone.
If someone asked you, “Are you a leader?” How would you respond? a) Yes, always b) No, never c) Sometimes, it depends Many...
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Barb Mayfield
- Mar 18
- 2 min
Communication mistakes can be fatal – prevent them!
What is a leading cause of medical mistakes, business blunders, and relationship breakdowns? Meet “Miss Taken” – AKA the message is...
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Barb Mayfield
- Feb 18
- 3 min
Did Miss Interpretation make an appearance? Then we need to clarify.
Miss Interpretation – AKA not getting enough information to know what is meant, which can include something as simple as whether the...
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Barb Mayfield
- Jan 28
- 3 min
Can miscommunication be overcome? Yes! When we name who's to blame.
Have you ever… … been misunderstood? … sent a message that was misinterpreted? … published a post on social media and later realized it...
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Barb Mayfield
- Jan 21
- 3 min
How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...
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Barb Mayfield
- Jan 14
- 3 min
Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...
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Barb Mayfield
- Jan 7
- 3 min
How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...
16 views0 comments
Barb Mayfield
- Dec 31, 2021
- 2 min
Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted, your channels are chosen, how will you deliver the message to your audience for the greatest impact? You want to...
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Barb Mayfield
- Dec 24, 2021
- 3 min
Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...
18 views0 comments
Barb Mayfield
- Dec 17, 2021
- 2 min
Make your messages remarkable! Achieve the 3 M's of impact.
What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...
23 views0 comments
Barb Mayfield
- Dec 3, 2021
- 3 min
Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...
20 views0 comments
