Employ the Message Evaluation Checklist to ensure success. Checklists prompt us to look at both obvious and less obvious characteristics. This checklist from Chapter 10 is indispensable for creating audience-focused messages.

Most people fail at communication because they fail to hit the target. Many people fail to even have a target. The target is the specific audience for a message. Creating audience-focused communication is the key to success.

For an audience to attend to, engage with, and act upon a message, they must trust the communicator. Strong audience connections build and strengthen trust. When communicating about science, those audience connections matter. Now more than ever.

Designing and delivering messages that successfully reach audiences and have the desired impact follows a proven strategy. This strategy has three primary focus areas and includes 10 steps.

The role of moderator in a virtual setting includes many distinct responsibilities. This post describes these and covers 8 strategies for moderating in a virtual setting.

Maintaining composure and positivity and demonstrating respect go a long way in handling every type of difficult audience situation. This post explores how to deal with different types.

This post shares an excerpt from Communicating Nutrition: The Authoritative Guide about audience management and the importance of being fully present.

This post describes how to respond to hostile or controversial questions. A hostile question is characterized by the intent in which it is posed rather than the content of the question being asked. A controversial question is related to a topic that is surrounded by intense public disagreement. When questioners are hostile, our natural response will be to feel defensive. However, for the communicator to demonstrate hostility in any way will be counterproductive. Instead, be c

This post describes how to respond to a variety of difficult questions. It focuses on three common types of difficult questions and solutions for handling them well.

This post describes how to respond to questions that are often labeled “stupid.” It shares an excerpt from Chapter 36, updated to reflect answering questions in person, virtually, and in writing, such as on social media or responding to comments online.

This is the question everyone dreads. Nutrition communicators will never know the answer to every question, but they should know how to answer most questions related to the content within the presentation or article the communicator is being asked about. Preparing ahead of time and anticipating potential questions should eliminate the potential for having to say “I don’t know” very often. In this post, we will explore how to effectively respond to questions when we don’t know

To be effective in today’s fast-paced and ever-changing world, an effective communicator needs to exhibit flexibility and teachability.

This post is the second in a series examining the qualities and skills needed to be an effective communicator, including genuine courtesy.

This blog post will define the main categories of bias and describe some of the most common types.

This post encourages being more comfortable discussing controversial topics, not to avoid conflicts, but to build connections.

CLEAR is an acronym standing for 5 principles of clear communication. This acronym was developed by Dr. Rene Roberts, MD, MS, FAAFP.

Messages are more effective when they are repeated and reinforced.

Communicators benefit from using visual aids because information is conveyed more efficiently and effectively than with words alone. Visual

This post summarizes the main points from our series on using behavior change theories with 5 brief tips.

National Nutrition Month® is a campaign of the Academy of Nutrition and Dietetics, held each year in March, when “everyone is invited to...