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Why Strong Audience Connections Matter Now More Than Ever
For an audience to attend to, engage with, and act upon a message, they must trust the communicator. Strong audience connections build and strengthen trust. When communicating about science, those audience connections matter. Now more than ever.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 183 min read


How do you answer questions effectively when you don’t know the answer?
This is the question everyone dreads. Nutrition communicators will never know the answer to every question, but they should know how to answer most questions related to the content within the presentation or article the communicator is being asked about. Preparing ahead of time and anticipating potential questions should eliminate the potential for having to say “I don’t know” very often. In this post, we will explore how to effectively respond to questions when we don’t know

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 114 min read


Celebrate National Nutrition Month®: Build the Connection Across All Stages of Life.
Nutrition is key to optimal health from birth throughout the lifespan. At every age and stage of life, nutrition matters.

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 283 min read


Celebrate National Nutrition Month®: Explore the Connection Between Food and Culture.
This week's theme for National Nutrition Month is to Explore the Connection Between Food and Culture.

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 213 min read


Celebrate National Nutrition Month®: Connect with a Nutrition Expert.
The theme of National Nutrition Month is Food Connects Us and for week two is Connect with a Nutrition Expert.

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 143 min read


Celebrate National Nutrition Month®: Connect with your food.
It’s March, and that means it’s National Nutrition Month®! This year's theme is Food Connects Us. This week's theme is Connect with Food.

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 73 min read


The Power of Positive Eating: 5 reasons food isn't naughty or nice.
Explore why categorizing food as naughty or nice is so common and 5 reasons food is NOT naughty or nice.

Barbara J. Mayfield, MS, RDN, LD, FAND
Dec 13, 20244 min read


Can a communicator manage misinformation? Yes! Here's credible help.
Misinformation is wrong or misleading information. In this post, we will explore a helpful strategy for managing misinformation.

Barbara J. Mayfield, MS, RDN, LD, FAND
Nov 15, 20243 min read


Watch and adopt these 10 emerging trends in nutrition communication.
In the ever-evolving landscape of nutrition, effective communication plays a critical role in shaping health. This post explores 10 trends.

Guest post by Alexandria Hardy, RDN, LDN
Aug 16, 20243 min read


Are your messages negative or positive? Reframe hard truths to empower audiences.
Many messages regarding nutrition and health come across as negative but positive framing is often preferred and possibly more effective.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 9, 20243 min read


How do our decisions impact health behaviors? Which theories can guide us?
When you are deciding on an action to take, are you aware of the decision-making process you go through? Why do you do what you do? In a...

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 12, 20243 min read


What are behavior change influencers? How can we use them to impact behavior?
When you hear the word “influencer,” what comes to mind? In today’s social media-saturated world, the word influencer has come to mean...

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 5, 20243 min read


National Nutrition Month® 2024 promotes farm-to-fork nutrition.
National Nutrition Month® is a campaign of the Academy of Nutrition and Dietetics, held each year in March, when “everyone is invited to...

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 8, 20242 min read


What does home cooking look like in the 21st century?
How often is everything served at a meal in your home made 100% from scratch? What does that term even mean today? We certainly don’t...

Barbara J. Mayfield, MS, RDN, LD, FAND
Nov 24, 20233 min read


Which ethics principles are of greatest concern when communicating nutrition?
In last week’s post, we explored the importance of communication skills in elevating the nutrition expert to a nutrition authority . ...

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 20, 20233 min read


Obesity is misunderstood and BMI is misused. How can we provide clarity?
A nutrition topic that has gone through a major transformation in recent years is our understanding of the disease of obesity. When I was...

Barbara J. Mayfield, MS, RDN, LD, FAND
Sep 29, 20233 min read


What creates effective communication? Creating context for the audience is key.
Context can take many forms, depending on the message and the audience. Some of the ways nutrition is best put into context is by making sure the audience understands it in the context of their body, their lifestyle, and their environment.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 14, 20234 min read


Are magical nutrition solutions real or a misconception? Learn the truth.
You’re scrolling social media or looking at magazine covers in the grocery check-out line… which of these ads have you seen? “Doctors...

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 23, 20232 min read


Why can’t nutrition experts agree? Conquer this misconception with truth and respect.
A common complaint about scientists in general and nutrition scientists, in particular, is that they can’t agree. One day they say coffee...

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 16, 20233 min read


Are dangers lurking in our food? Conquer this misconception with truth and respect.
Do you, or others you know or work with, have a fear of a particular food or food component? If so, why? Is there truly danger lurking?...

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 9, 20234 min read
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