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Can Artificial Intelligence Support Human Skill in Nutrition Communication?
The second edition of Communicating Nutrition: The Authoritative Guide will feature something prominently that is completely absent from the first edition? What is it? It’s AI, or Artificial Intelligence. Our goal is to highlight the benefits of AI as well as the potential dangers. We will provide useful suggestions for using it responsibly and ethically.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 153 min read
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How to Know if Your Message Will Succeed Before You Send It
Employ the Message Evaluation Checklist to ensure success.
Checklists prompt us to look at both obvious and less obvious characteristics. This checklist from Chapter 10 is indispensable for creating audience-focused messages.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 12 min read
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Why Most People Fail at Communication and How You Can Succeed
Most people fail at communication because they fail to hit the target. Many people fail to even have a target. The target is the specific audience for a message. Creating audience-focused communication is the key to success.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 253 min read
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Why Strong Audience Connections Matter Now More Than Ever
For an audience to attend to, engage with, and act upon a message, they must trust the communicator. Strong audience connections build and strengthen trust. When communicating about science, those audience connections matter. Now more than ever.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 183 min read
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What interests you most? My Top 5 Blog Posts Tell the Story.
In honor of our nation’s birthday, I decided to reshare my top blog post, published in 2020 and titled:
Communication Can Unite Us.
Searching through my posts, I was curious which of my other posts were most popular. Find out what they were.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 43 min read
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How does success as a communicator depend on being compelling?
A compelling communicator is genuine and authentic, demonstrating perspective and empathy, enthusiasm, and a positive attitude.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 273 min read
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How do successful communicators build unshakeable trust and credibility?
What is an essential quality of a successful communicator? Without credibility, a message or a communicator will not be trusted. Professionalism and integrity build credibility. Communicators who exhibit these qualities will be highly respected and will have greater influence and impact.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 203 min read
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Why is effective communication essential for excellence in nutrition practice?
Effective communication is essential for excellence in nutrition practice because everything nutrition professionals do involves communication.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 133 min read
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What Every Nutrition Professional Needs to Know About Effective Communication
As nutrition professionals, we communicate information, thoughts, or ideas related to food and nutrition. Therefore, we must define what nutrition communication means. The goals for nutrition communication may seem to be the same as the overall goals for nutrition practice. This is because nutrition cannot be practiced effectively without communication. Communication is the essence of nutrition practice.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 64 min read
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Master Virtual Meeting Moderation: 8 Proven Techniques for Success
The role of moderator in a virtual setting includes many distinct responsibilities. This post describes these and covers 8 strategies for moderating in a virtual setting.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 303 min read
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Why Smart Leaders Choose Team Book Writing (And How to Do It Right)
Working as a team to write a book has many advantages over writing alone including expertise, shared workload, professional connections, and improved marketing.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 233 min read
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So many types of bias! How can I easily know which one is which?
This blog post will define the main categories of bias and describe some of the most common types.

Barbara J. Mayfield, MS, RDN, LD, FAND
Dec 6, 20244 min read
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May I have your attention?
Have you ever been in an audience where no one is paying attention? How would you like to be the presenter in that situation? When an audience is distracted, disengaged, or disruptive it is nearly impossible to communicate.

Barbara Mayfield, MS, RDN, LD, FAND
Nov 20, 20203 min read
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Take your journey with purpose and a plan
Have you ever felt like your journey as a nutrition professional meandered aimlessly rather than purposefully? Would you like to take...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 13, 20202 min read
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Improvement starts with assessment
What is the first step in building a skill, making a change, or achieving any type of self-improvement? Assessment - An honest and...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 6, 20202 min read
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What do experts need most?
What do experts need most? Registered Dietitian Nutritionists are the food and nutrition experts, does that knowledge guarantee their...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 30, 20203 min read
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No time or resources? No problem!
A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.

Barbara Mayfield, MS, RDN, LD, FAND
Oct 23, 20203 min read
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Ask the experts… your audience!
Working with the audience to design communication takes the guesswork out of content creation.

Barbara Mayfield, MS, RDN, LD, FAND
Oct 9, 20203 min read
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Creating communication? Collaborate!
"Effective messages are created with and for an audience." Collaborate with your audience from assessing needs through evaluating outcomes.

Barbara Mayfield, MS, RDN, LD, FAND
Oct 2, 20204 min read
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Where will your career story lead you?
Sharing my career story recently on several podcasts, I have been reminded how our career journeys take shape and how skills and...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 28, 20204 min read
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