For communication to be successful, it must be audience-focused. For communication to be audience-focused, it requires a needs assessment.

Designing and delivering messages that successfully reach audiences and have the desired impact follows a proven strategy. This strategy has three primary focus areas and includes 10 steps.

Working as a team to write a book has many advantages over writing alone including expertise, shared workload, professional connections, and improved marketing.

This post looks at the importance of having a strong work ethic and how it relates to effective communication.