Barb Mayfield
Harness the power of reflection
A message that is personalized is more powerful. More transformative. It changes from being merely a good idea to something that can...
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Barb Mayfield
- Jul 29
- 3 min
Invite and empower others to share your story and amplify your impact
Have you ever felt like you’re the only one who can tell your story or market your program or service? If so, you need a change in...
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Barb Mayfield
- Jul 22
- 5 min
How can we illustrate data effectively and help audiences make sense of numbers?
Numbers, data, and statistics make up much of what we communicate about nutrition. From simple statements like “make half your plate...
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Barb Mayfield
- Jul 15
- 3 min
Why do nutrition professionals need to tell stories? What makes a good story?
Stories are more than “once upon a time” fairytales, picture books, or suspense thrillers. Stories are a memorable and moving way to...
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Barb Mayfield
- Jun 24
- 2 min
3 Steps to creating compelling content
Creating compelling content is achievable when your message speaks to the whole person. Compelling content accounts for what your...
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Barb Mayfield
- Jun 17
- 3 min
How do you miscommunicate? Take our quiz.
How do you miscommunicate? Let me count the ways! I have personified 11 common ways we miscommunicate, giving each one a “face” and a...
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Barb Mayfield
- Jun 3
- 3 min
Wordiness weighs down your message. Cut ruthlessly and be concise.
When I ask audiences to select their communication goals, being concise is a common challenge. Why do we struggle with wordiness and why...
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Guest post by Samantha Maldonado
- May 19
- 4 min
No One-Size-Fits-All When Communicating with Others, Interview with Beryl Krinsky of B.Komplete
Beryl Krinsky owns a wellness company, B.Komplete, and the Komplete Business Dietetic Internship. Her company focuses on educating and...
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Barb Mayfield
- May 13
- 3 min
What is the most common reason communication fails?
What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....
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Barb Mayfield
- Apr 1
- 3 min
Don’t be fooled – separate fact from fiction
Have you ever played an April Fools joke or prank on someone? Have you ever been the target of one? If so, you are familiar with just how...
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Barb Mayfield
- Mar 25
- 3 min
What is conscious language? Using words with the intention to build up.
Language is the currency of communication. It is thought, written, spoken, sung, illustrated, and expressed in a multitude of ways. Words...
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Barb Mayfield
- Feb 11
- 2 min
How do we communicate love? Let me count the ways.
This Valentine’s Day people around the world will express their love to others. How will they do it? With words, yes; but also with...
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Barb Mayfield
- Jan 28
- 3 min
Can miscommunication be overcome? Yes! When we name who's to blame.
Have you ever… … been misunderstood? … sent a message that was misinterpreted? … published a post on social media and later realized it...
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Barb Mayfield
- Jan 21
- 3 min
How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...
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Barb Mayfield
- Jan 14
- 3 min
Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...
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Barb Mayfield
- Jan 7
- 3 min
How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...
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Barb Mayfield
- Dec 31, 2021
- 2 min
Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted, your channels are chosen, how will you deliver the message to your audience for the greatest impact? You want to...
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Barb Mayfield
- Dec 24, 2021
- 3 min
Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...
18 views0 comments
Barb Mayfield
- Dec 17, 2021
- 2 min
Make your messages remarkable! Achieve the 3 M's of impact.
What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...
23 views0 comments
Barb Mayfield
- Dec 10, 2021
- 2 min
Want strong messages that make a difference? Build them on solid evidence.
Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the...
29 views0 comments
