What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is communicating what they do and who they do it for. Those who don’t communicate this well are more likely to go out of business. The goal is to describe this vision or big idea in a tagline or short catchphrase that creates an image in the minds of the audience. It clearly describes the business while making a good impression. A great tagline comm