If you want to learn something, what do you do? Do you… Look it up online? Watch a YouTube video? Go to the library and check out a book?...

An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Have you ever attended a presentation in which the audience was NOT engaged and became disruptive, or at best, was simply not paying...

Adult audiences share several core characteristics that are important to account for when designing communication.