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Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read


5 ways to connect with your audiences
An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read


How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read


Miss Communication conquers miscommunication
Have you ever been misunderstood? Or misinterpreted? Have you ever relayed a message with a mistake or a misprint? Have you ever...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 6, 20192 min read


Miss Aligned leaves you out
Meet Miss Aligned, also known as “not speaking the same language, even when it is all English.” She is another contestant in the Mis(s)...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 22, 20193 min read


Believe it… or not
When I was young, a favorite feature in newspapers and magazines was “Ripley’s Believe It or Not” fun fact cartoon. It was fascinating to...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 15, 20192 min read


Is your communication hurricane proof?
Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...

Barbara Mayfield, MS, RDN, LD, FAND
Feb 8, 20193 min read


Can we talk?
In today’s world of instant messaging, texting, email, and social media, have we lost the art of having honest-to-goodness, face-to-face...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 11, 20193 min read


Have you heard of the “forgetting curve”?
How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 14, 20182 min read


Have you heard the one about…?
… the Italian chef? He pasta way. Could you use a good laugh? So could I! The more often the better. Laughter is good medicine We all...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 16, 20182 min read


Command your audience
Have you ever attended a presentation in which the audience was NOT engaged and became disruptive, or at best, was simply not paying...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 2, 20183 min read


Do your presentations sink or swim? Bring visual aids to the rescue!
What do you think is illustrated with the visual aid depicted in the photo? Did you guess BMI (Body Mass Index)? How can I use a visual...

Barbara Mayfield, MS, RDN, LD, FAND
Sep 28, 20184 min read


Take your presenting from good to great
Presentation skills are essential in today’s workplaces, organizations, and via digital channels. Whether you present in person or...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 24, 20182 min read


Hello, my name is…
Calling audience members by name gains attention and solicits participation. It builds connections between presenter and audience and among audience members.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 13, 20182 min read


What is the quickest way to improve customer service?
You walk into an office, a hotel, a restaurant, a store. What needs to happen for you to have a marvelous customer experience? I contend...

Barbara Mayfield, MS, RDN, LD, FAND
Feb 16, 20183 min read


What does it take to be a successful communicator?
Successful nutrition communicators possess more than the required knowledge and skills. They demonstrate specific characteristics.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 1, 20172 min read


Not enough time or resources? No problem!
Most of us have probably omitted important steps in the communication design process due to a “lack of resources” and later regretted it. I know I have. I’ve also learned there’s a better way. I have compiled 5 smart shortcuts that can streamline the design process without shortchanging the result.

Barbara Mayfield, MS, RDN, LD, FAND
Sep 8, 20173 min read


What ingredients make a great nutrition communicator?
You can learn the skills to be a great communicator.

Barbara Mayfield, MS, RDN, LD, FAND
Jul 14, 20172 min read
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