The ethical use of artificial intelligence in business writing includes brainstorming to generate ideas, helping structure writing by creating an outline, generating potential first drafts, revising writing by providing alternative phrasing and correcting grammatical errors, and creating visual support for your writing.

The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.