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What makes a great media interview? Quality questions and answers!
This post shares 3 steps to prepare to be an interviewer and 6 characteristics of good interview questions.

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 33 min read


What creates effective communication? Reach more people with impact and influence.
What creates effective communication? This series of posts shares 8 key principles. Thus far, we have covered the first five:...

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 11, 20233 min read


5 Tips for Pitching to the Media
Why should nutrition professionals pitch story ideas and messages to the media? In a nutshell: to expand our reach and influence by...

Barbara Mayfield, MS, RDN, LD, FAND
Sep 17, 20213 min read


Are you ready when the media calls?
Imagine sitting in your office concentrating on completing your latest project when the phone rings. It is the producer for your local television station. She saw a post on social media about the work you are doing and wants to know if you can come in to be interviewed on the noon news. Do you say yes, or no? Are you ready when the media calls? Chapter 32 i n Communicating Nutrition: The Authoritative Guide , encourages food and nutrition professionals to serve as reliable a

Barbara Mayfield, MS, RDN, LD, FAND
Nov 15, 20192 min read
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