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Ask the experts… your audience!
Working with the audience to design communication takes the guesswork out of content creation.

Barbara Mayfield, MS, RDN, LD, FAND
Oct 9, 20203 min read
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Confessions of an Instagram Newbie
They say you can’t teach an old dog a new trick. I disagree. There are numerous stories of older people learning and achieving great...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 26, 20194 min read
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What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read
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Put the social in social media
Social media allows businesses, organizations, and individuals to share content and make connections with a wide audience using nothing...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 14, 20193 min read
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