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Creating communication? Collaborate!
"Effective messages are created with and for an audience." Collaborate with your audience from assessing needs through evaluating outcomes.

Barbara Mayfield, MS, RDN, LD, FAND
Oct 2, 20204 min read


Defining moments shape a generation
Defining moments shape each generation. When we develop communication, we must consider these defining moments.

Barbara Mayfield, MS, RDN, LD, FAND
Sep 11, 20202 min read


The art of listening
Learn 5 essential qualities of listening an effective communicator will demonstrate. First one? Paying attention.

Barbara Mayfield, MS, RDN, LD, FAND
Aug 21, 20204 min read


Account for Culture in Communication
Effective communication accounts for culture – get 5 tips for creating culturally-focused communication.

Barbara Mayfield, MS, RDN, LD, FAND
Jul 31, 20203 min read


A Book is Born!
How is writing a book like birthing a baby? Which one takes longer? Read how Communicating Nutrition came into being.

Barbara Mayfield, MS, RDN, LD, FAND
Jul 24, 20203 min read


#TogetherApart - United against a common foe
Defeating COVID-19 will take a united effort in the battle. We can be #TogetherApart using 5 weapons for the fight.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 3, 20202 min read


How good are you at selling?
Marketing principles can be implemented by those in health professions as well as those in business and can be used to "sell" health.

Barbara Mayfield, MS, RDN, LD, FAND
Mar 13, 20203 min read


Are you really an expert if you can’t communicate well?
Communication expertise is essential for nutrition professionals to make a difference and have an impact.

Barbara Mayfield, MS, RDN, LD, FAND
Feb 21, 20202 min read


5 Tips for Communicating Science
One of the biggest frustrations of credentialed food and nutrition professionals is helping the audiences they serve to make sense of the...

Barbara Mayfield, MS, RDN, LD, FAND
Feb 7, 20203 min read


Which hat do you wear?
When you belong to a group that needs to make a decision or solve a problem, how do you go about that process? Is there one person who...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 17, 20203 min read


Write that thank you!
Dear Aunt Betty, Thank you for the socks. Love, Billy. Did you write thank you notes for gifts when you were growing up? Back in the...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 10, 20202 min read


May I have your undivided attention?
Do you consider yourself a good multi-tasker? How many things can you juggle successfully at the same time without dropping one or more?
Learn the pitfalls of multitasking and how to be more attentive.

Barbara Mayfield, MS, RDN, LD, FAND
Sep 13, 20195 min read


Know Thy Audience
Following five tips will make all the difference in how effectively you can reach an audience and the impact your message can make:

Barbara Mayfield, MS, RDN, LD, FAND
Sep 6, 20193 min read


Miss Perception - What does it mean?
Meet Miss Perception, also known as “Did I hear or read that correctly?” Miss Perception is a contestant in my “Mis-Communication”...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 23, 20193 min read


What makes a message compelling?
What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 9, 20193 min read


Is texting replacing talking?
For most of human history, conversations took place face-to-face. Then, in the late 19th century, with the invention of the telephone,...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 21, 20194 min read


Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...

Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read


Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read


5 ways to connect with your audiences
An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read


How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read
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