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Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...
Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read


How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....
Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read


And the name is…
Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...
Barbara Mayfield, MS, RDN, LD, FAND
Mar 29, 20193 min read


Pick the perfect book title – please!
This week I received an email with the subject line “book title” from the manager of acquisitions and development for the Academy of...
Barbara Mayfield, MS, RDN, LD, FAND
Jan 25, 20192 min read
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