Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more audience-centered? More balanced? More descriptive? It is none of these. Overwhelming, out of the 10 characteristics of “words that work” I describe in my talk, they select being more concise. To read about all of the characteristics, check out this blog: https://www.nutritioncommunicator.com/single-post/2019/04/12/How-do-you-craft-words-that-work It’s t