Barbara Mayfield, MS, RDN, LD, FANDApr 26, 20192 minBe brief, or not?When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...
Barbara Mayfield, MS, RDN, LD, FANDApr 12, 20192 minHow do you craft words that work?Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....
Barbara Mayfield, MS, RDN, LD, FANDMar 29, 20193 minAnd the name is…Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...
Barbara Mayfield, MS, RDN, LD, FANDJan 25, 20192 minPick the perfect book title – please!This week I received an email with the subject line “book title” from the manager of acquisitions and development for the Academy of...