This post is the second in a 3-week series sharing content from a webinar titled “Designing and Delivering High Impact Presentations: Envision, Enlighten, and Engage,” based on this section of the book, which I presented with coauthor and colleague Sonja Stetzler. In last week’s post, we explored what it means to envision the outcome of a high-impact presentation and the path to get there. In this post, we explore what it means to enlighten an audience.

This post describes what it means to envision the desired outcomes of a high-impact presentation and the path to get the audience from where they are to where they want to go.