top of page
Search


Jargon is like a foreign language. Learn to speak so your audience understands.
What is jargon? According to the dictionary, jargon is “special words or expressions that are used by a particular profession or group...

Barbara J. Mayfield, MS, RDN, LD, FAND
May 19, 20233 min read


Does misinterpretation plague your communication? Keep it open with clarification.
Has your communication ever been misinterpreted? Have you ever misinterpreted the messages or intentions of the communication of others?...

Barbara Mayfield, MS, RDN, LD, FAND
May 5, 20233 min read


Communicating about risk? Ask AI to help with clarity and examples.
In the field of food and nutrition, a common point of confusion is the concept of risk. Much of our dietary guidance stems from the goal...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 7, 20237 min read


Are you smarter than a 5th grader? Use AI to explain complex concepts.
Is using AI smart? Is it safe? That is the question... Just one day before publishing this post, the New York Times published an article...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 31, 20238 min read


Will artificial intelligence make us smarter or dumber? It's up to us.
Artificial intelligence (AI) language models like ChatGPT, BLOOM, and OPT-175B are a hot topic of conversation in academic circles. What...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 24, 20237 min read


Need help to narrow your topic? Answer 5 crucial questions.
How do you decide what to communicate when there’s so much to say? Doesn’t our audience deserve the benefit of all we know about the...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 17, 20233 min read


National Nutrition Month® - 50 Years of Celebrating Nutrition
National Nutrition Month® is a campaign of the Academy of Nutrition and Dietetics, held each year in March, to “focus attention on the...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 10, 20232 min read


Why do traditions give holidays meaning? They remind us what is important.
What traditions are most important to you, your family, your community, and your audiences? When you think about the holiday season, as...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 16, 20223 min read


Do I need an elevator pitch? What makes one engaging and effective?
Have you ever been asked “Tell me about yourself” or “What do you do?”? Are you prepared with a succinct response clearly conveying the...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 14, 20222 min read


Harness the power of reflection
A message that is personalized is more powerful. More transformative. It changes from being merely a good idea to something that can...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 5, 20222 min read


How can we illustrate data effectively and help audiences make sense of numbers?
Numbers, data, and statistics make up much of what we communicate about nutrition. From simple statements like “make half your plate...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 22, 20225 min read


Why do nutrition professionals need to tell stories? What makes a good story?
Stories are more than “once upon a time” fairytales, picture books, or suspense thrillers. Stories are a memorable and moving way to...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 15, 20223 min read


How do you write compelling mission and vision statements?
Do you belong to or work for an organization or business? Can you state their mission and vision statements from memory? Do these...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 8, 20223 min read


3 Steps to creating compelling content
Creating compelling content is achievable when your message speaks to the whole person. Compelling content accounts for what your...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 24, 20222 min read


Wordiness weighs down your message. Cut ruthlessly and be concise.
Being concise means using no more words than needed. Being concise is not using as few words as possible.
Wordiness weighs down your message. Cut ruthlessly and be concise.

Barbara Mayfield, MS, RDN, LD, FAND
Jun 3, 20223 min read


Why and How to Write Your Story
What is the value of writing your story? As a communicator and a leader, more than you may realize… As a communicator, what and how you...

Barbara Mayfield, MS, RDN, LD, FAND
May 27, 20224 min read


What is the most common reason communication fails?
What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....

Barbara Mayfield, MS, RDN, LD, FAND
May 13, 20223 min read


What is conscious language? Using words with the intention to build up.
Communication is most effective when the sender and recipient acknowledge one another in the manner each one prefers.

Barbara Mayfield, MS, RDN, LD, FAND
Mar 25, 20223 min read


How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 21, 20223 min read


Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 14, 20223 min read
bottom of page