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It's over. I'm elated and exhausted. How do I maximize conference impact?
Attending a conference has numerous benefits – visiting new places, sharing knowledge and ideas, connecting with colleagues, and ideally renewing oneself personally and professionally.
When it’s over, the wise traveler builds in some margin to recover before resuming the pace of work and home responsibilities. But the true measure of a conference lies in its lasting impact.
How can you avoid the tendency to do nothing of lasting value with your conference experience and inste

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 303 min read


Want to make a difference and change lives? You can. Drive the magic bus.
If I’ve learned something about food and nutrition professionals, it is that we aspire to be life-changers. We don’t enter this profession because it will make us rich or famous. We entered it because we wanted to make an impact. A positive impact. A life-changing impact.
However, reality happens. We don’t have the impact we desire. Clients don’t show up. Audiences stop following. Our messages seem to fall on deaf ears. We get disheartened. We get burned out.

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 105 min read


What is strategic messaging? Employing data and empathy to make an impact.
This post shares the RAISE Framework for strategic messaging. RAISE stands for Research, Analytics, Insights, Social Listening, and Engage.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 24, 20253 min read


How to Make Your Travel Experiences Meet Expectations to Guarantee Success
In this post, I share how to make your travel experiences meet expectations. First, recognize that you have expectations. Give some thought to what they are, and you are more likely to achieve them. Begin by determining the purpose for your trip, who you want to spend time with, what you want to see and do, and what you hope to learn.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 17, 20253 min read


How to travel light: less stuff, less worry, more connection, more joy.
This post explores the concept of traveling light, what it entails, and why it's a good idea.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 3, 20253 min read


Countdown to a Convention 2.0
Are you attending FNCE? That’s short for the Food and Nutrition Conference and Expo – the annual meeting of the Academy of Nutrition and...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 1, 20214 min read
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