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What is strategic messaging? Employing data and empathy to make an impact.
This post shares the RAISE Framework for strategic messaging. RAISE stands for Research, Analytics, Insights, Social Listening, and Engage.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 243 min read
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How to Make Your Travel Experiences Meet Expectations to Guarantee Success
In this post, I share how to make your travel experiences meet expectations. First, recognize that you have expectations. Give some thought to what they are, and you are more likely to achieve them. Begin by determining the purpose for your trip, who you want to spend time with, what you want to see and do, and what you hope to learn.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 173 min read
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How to travel light: less stuff, less worry, more connection, more joy.
This post explores the concept of traveling light, what it entails, and why it's a good idea.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 33 min read
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Countdown to a Convention 2.0
Are you attending FNCE? That’s short for the Food and Nutrition Conference and Expo – the annual meeting of the Academy of Nutrition and...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 1, 20214 min read
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