If I’ve learned something about food and nutrition professionals, it is that we aspire to be life-changers. We don’t enter this profession because it will make us rich or famous. We entered it because we wanted to make an impact. A positive impact. A life-changing impact. However, reality happens. We don’t have the impact we desire. Clients don’t show up. Audiences stop following. Our messages seem to fall on deaf ears. We get disheartened. We get burned out.

This post shares the RAISE Framework for strategic messaging. RAISE stands for Research, Analytics, Insights, Social Listening, and Engage.

In this post, I share how to make your travel experiences meet expectations. First, recognize that you have expectations. Give some thought to what they are, and you are more likely to achieve them. Begin by determining the purpose for your trip, who you want to spend time with, what you want to see and do, and what you hope to learn.

This post explores the concept of traveling light, what it entails, and why it's a good idea.

Are you attending FNCE? That’s short for the Food and Nutrition Conference and Expo – the annual meeting of the Academy of Nutrition and...