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What is strategic messaging? Employing data and empathy to make an impact.
This post shares the RAISE Framework for strategic messaging. RAISE stands for Research, Analytics, Insights, Social Listening, and Engage.

Barbara J. Mayfield, MS, RDN, LD, FAND
18 hours ago3 min read
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Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 3, 20213 min read
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