For communication to be successful, it must be audience-focused. For communication to be audience-focused, it requires a needs assessment.

What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....

The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.