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Why Smart Leaders Choose Team Book Writing (And How to Do It Right)
Working as a team to write a book has many advantages over writing alone including expertise, shared workload, professional connections, and improved marketing.

Barbara J. Mayfield, MS, RDN, LD, FAND
11 hours ago3 min read
5 views
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Do you need inspiration to get started? Harness the power of quotes.
Let’s explore why we struggle to get started and identify quotes we can use to overcome procrastination.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 30, 20244 min read
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How can you inspire and influence? Harness the power of well-selected quotes.
Quotes support a message by providing the wisdom of others. They can enlighten and inspire, memorably illustrating a point.

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 23, 20243 min read
28 views
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What is a SOCO and why do I need one for clear communication?
The definition of SOCO that relates to communication is Single Overriding Communication Objective. SOCOs help communicators achieve clarity.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 26, 20243 min read
350 views
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Is your communication CLEAR? Yes. When we employ analogies and metaphors.
Analogies and metaphors effectively and efficiently explain a concept or idea by creating a vivid image, which evokes emotion and enhances u

Barbara J. Mayfield, MS, RDN, LD, FAND
May 24, 20244 min read
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Need funding? Follow these 5 tips to succeed at grant writing.
How do you fund your projects, research, operating budget, and more? If you answered grants, you are familiar with the stress of seeking...

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 6, 20234 min read
29 views
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Wordiness weighs down your message. Cut ruthlessly and be concise.
When I ask audiences to select their communication goals, being concise is a common challenge. Why do we struggle with wordiness and why...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 3, 20223 min read
70 views
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Writing leaves a legacy
As Communicating Nutrition: The Authoritative Guide becomes a reality – I reflect on my “why” for writing... It was to leave a legacy.

Barbara Mayfield, MS, RDN, LD, FAND
Aug 7, 20203 min read
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A Book is Born!
How is writing a book like birthing a baby? Which one takes longer? Read how Communicating Nutrition came into being.

Barbara Mayfield, MS, RDN, LD, FAND
Jul 24, 20203 min read
82 views
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4 Lessons from 3 Years of Blogging
Applauding and reflecting on achievements helps us learn, grow, and set new goals. What have I learned from 3 years of blogging?

Barbara Mayfield, MS, RDN, LD, FAND
Jul 10, 20202 min read
30 views
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Is Food Journalism for You?
Food journalism is about life, culture, and today’s cutting-edge issues, addressed through the lens of food.

Guest post by Roberta Duyff, MS, RDN, FAND, FADA
May 16, 20204 min read
3,118 views
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Have you ever had to eat your words?
Winston Churchill described "eating your words" to be a wholesome diet. Here's my story of when I had to "eat my words." Never say never.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 24, 20203 min read
72 views
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Write that thank you!
Dear Aunt Betty, Thank you for the socks. Love, Billy. Did you write thank you notes for gifts when you were growing up? Back in the...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 10, 20202 min read
39 views
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Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read
41 views
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How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read
65 views
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Pick the perfect book title – please!
This week I received an email with the subject line “book title” from the manager of acquisitions and development for the Academy of...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 25, 20192 min read
44 views
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Becoming a better writer in 5 steps
Writing is functional and educational as well as artistic and expressive. Writing well requires both quality content and creativity to...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 20, 20182 min read
30 views
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4 lessons from a year of blogging
This is my 52nd blog post since launching NutritionCommunicator.com last July. Yay! I met my goal of creating and posting a weekly blog....

Barbara Mayfield, MS, RDN, LD, FAND
Jul 6, 20182 min read
29 views
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You Can Write Well if You…
Intuitively you know the difference between quality writing and poor writing. One is clear and the other is confusing. One is captivating...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 15, 20182 min read
37 views
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