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Is your communication CLEAR? Yes. When we practice these 5 principles.
CLEAR is an acronym standing for 5 principles of clear communication. This acronym was developed by Dr. Rene Roberts, MD, MS, FAAFP.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 14, 20242 min read


Is your communication CLEAR? Yes. When we repeat and reinforce.
Messages are more effective when they are repeated and reinforced.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 7, 20242 min read


Is your communication CLEAR? Yes. When we communicate clearly and simply.
Clear communication is essential for messages to be correctly received and interpreted by an audience in the way the communicator intended.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 10, 20242 min read


Is your communication CLEAR? Yes. When we use mnemonic devices.
A mnemonic device is a communication tool that helps us remember information. This post features a tool to learn the principles of CLEAR.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 3, 20243 min read


5 Tips for Using Behavior Change Theories
This post summarizes the main points from our series on using behavior change theories with 5 brief tips.

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 26, 20243 min read


Which behavior change theories are most useful? All together they work better.
The Polytheoretical Framework combines stage-based behavior change theory with decision-based theories.

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 19, 20243 min read


How do our decisions impact health behaviors? Which theories can guide us?
When you are deciding on an action to take, are you aware of the decision-making process you go through? Why do you do what you do? In a...

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 12, 20243 min read


What are behavior change influencers? How can we use them to impact behavior?
When you hear the word “influencer,” what comes to mind? In today’s social media-saturated world, the word influencer has come to mean...

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 5, 20243 min read


How does behavior change happen? Can the process be easily understood?
Does behavior change progress in a linear fashion? Does behavior change occur at a steady pace? Does behavior change always move in a...

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 29, 20243 min read


We are in the business of changing behaviors. What makes us more effective?
As nutrition professionals, and as nutrition communicators specifically, we are in the behavior change business. Think about it… We not...

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 22, 20243 min read


Is it possible to dispel misconceptions and misinformation? Yes. With authority.
Is the public confused about food and nutrition? Can it be challenging to differentiate between what is fact and what is fiction? Yes,...

Barbara J. Mayfield, MS, RDN, LD, FAND
Nov 10, 20233 min read


When experts don't know the answer how does an authority respond?
“Why don’t nutrition experts ever agree?” “Why do nutrition experts keep changing their minds?” Do you hear those complaints? I do. I can...

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 27, 20233 min read


Why use person-first language? When is identity-first better?
What are the various ways you could finish this sentence: “I am _____________”? Consider that the words we use define us. We often fill...

Barbara J. Mayfield, MS, RDN, LD, FAND
Sep 8, 20232 min read


What creates effective communication? Reach more people with impact and influence.
What creates effective communication? This series of posts shares 8 key principles. Thus far, we have covered the first five:...

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 11, 20233 min read


What creates effective communication? Engage the audience in a variety of ways.
What creates effective communication? I propose 8 principles are involved. So far, we have covered three: Communication is relational ....

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 28, 20234 min read


What creates effective communication? Design it with and for the audience.
Audience-focused communication feels tailor-made. The audience feels seen and heard and in turn, attends to, engages with, and takes action on the message. Effective communication.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 21, 20232 min read


What creates effective communication? Creating context for the audience is key.
Context can take many forms, depending on the message and the audience. Some of the ways nutrition is best put into context is by making sure the audience understands it in the context of their body, their lifestyle, and their environment.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 14, 20234 min read


What creates effective communication? First, communication is relational.
The answer to this question: “What creates effective communication?” is fundamental for anyone seeking to improve their communication...

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 7, 20233 min read


Are magical nutrition solutions real or a misconception? Learn the truth.
You’re scrolling social media or looking at magazine covers in the grocery check-out line… which of these ads have you seen? “Doctors...

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 23, 20232 min read


Why can’t nutrition experts agree? Conquer this misconception with truth and respect.
A common complaint about scientists in general and nutrition scientists, in particular, is that they can’t agree. One day they say coffee...

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 16, 20233 min read
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