top of page
Search


What is the most common reason communication fails?
What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....

Barbara Mayfield, MS, RDN, LD, FAND
May 13, 20223 min read


Don’t be fooled – separate fact from fiction
Have you ever played an April Fools joke or prank on someone? Have you ever been the target of one? If so, you are familiar with just how...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 1, 20223 min read


What is conscious language? Using words with the intention to build up.
Communication is most effective when the sender and recipient acknowledge one another in the manner each one prefers.

Barbara Mayfield, MS, RDN, LD, FAND
Mar 25, 20223 min read


How do we communicate love? Let me count the ways.
Not only on Valentine's Day but every day, people need to love and be loved. Experience it as a noun and a verb. Value love.

Barbara Mayfield, MS, RDN, LD, FAND
Feb 11, 20222 min read


Can miscommunication be overcome? Yes! When we name who's to blame.
Have you ever… … been misunderstood? … sent a message that was misinterpreted? … published a post on social media and later realized it...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 28, 20223 min read


How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 21, 20223 min read


Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 14, 20223 min read


How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 7, 20223 min read


Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 31, 20212 min read


Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 24, 20213 min read


Make your messages remarkable! Achieve the 3 M's of impact.
Learn the 7 steps to craft a message and make an outline.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 17, 20212 min read


Want strong messages that make a difference? Build them on solid evidence.
Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the background and training to review nutrition research and translate the findings into messages that make a difference in the lives of our audience members.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 10, 20212 min read


Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 3, 20213 min read


Want to know the secret to creating better content? Know your audience.
The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

Barbara Mayfield, MS, RDN, LD, FAND
Nov 19, 20214 min read


Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 12, 20213 min read


Creating Communication? Follow these steps.
Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

Barbara Mayfield, MS, RDN, LD, FAND
Nov 5, 20212 min read


5 lessons from a global pandemic
What do tragedies and hardships teach us? Do we come out stronger and more resilient, or are we more defeated and divided? Historical...

Barbara Mayfield, MS, RDN, LD, FAND
Sep 10, 20213 min read


Top 20 Communication Quotes of all Time
What makes communication effective? What are the qualities of an effective communicator? To answer these questions, I searched for words...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 20, 20212 min read


5 Tips for Overcoming Bias
Discrimination, prejudice, unequal treatment, harassment – just a few of the negative consequences resulting from the biases humans hold...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 13, 20213 min read


Biased? Not me!
What does it mean to be biased? Am I biased? Are you biased? If we are honest we must acknowledge that we all have biases. Biases are...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 6, 20214 min read
bottom of page




