• Barb Mayfield

Creating Communication? Follow these steps.

cover photo for 10 steps to creating compelling communication

When you are creating communication, where do you begin? Do you start with deciding which channel to use? Or, what your message is? Or, who your audience is?

For communication to be most effective, the first question to answer is “to whom are you communicating?” Identify your audience. Every other decision hinges on the answer to this question. Without identifying your audience, your choice of channel or the wording and delivery of your message can easily miss the target.

Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.” These steps were included in Chapter 3 of Communicating Nutrition: The Authoritative Guide and were the organizing structure for every communication project completed in my nutrition communications course. To get your copy go to: https://www.nutritioncommunicator.com/resources-to-supplement-the-book

This post begins a series that will dig deeper into each of the 10 steps:

Step 1: Identify the audience

Step 2: Conduct needs assessment

Step 3: Identify your purpose and message

Step 4: Research your message

Step 5: Write and organize your message

Step 6: Identify communication channel(s)

Step 7: Plan effective communication strategies

Step 8: Practice! Pilot test! Revise! Practice! Pilot test! Revise again!

Step 9: Present, produce, or publish!!

Step 10: Evaluate

If you want an abbreviated version of the 10 steps, download the free tip sheet for 5 smart shortcuts: https://www.nutritioncommunicator.com/tip-sheets. The shortcut tip sheet is #1.

For your next communication project: Don’t wing it, nail it!

“To achieve great things, two things are needed: a plan, and not quite enough time.” ~ Leonard Bernstein

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