With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

Learn the 7 steps to craft a message and make an outline.

Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the background and training to review nutrition research and translate the findings into messages that make a difference in the lives of our audience members.

Effective communication is not just thrown together; it is strategically created. By following the 10 Steps to Creating Compelling Communication, we can achieve our desired outcomes and reach our desired destination. Accomplishing these communication goals begins with determining what they are: What are our desired outcomes? What is the destination or the end goal of our communication? If you’ve been following this blog series, we’ve covered the first two steps: identifying t

The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.

Defining moments shape each generation. When we develop communication, we must consider these defining moments.

Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...

How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in the 1880’s as the “Forgetting Curve.” What is the forgetting curve? This phenomenon evolved into a u-shaped curve called the “serial position memory curve” based on research which showed we are able to recall what is presented first or last more than what is in the middle. (1) Being able to recall what is presented first is called the prim

Would you agree that effective communication is well-planned and executed? Have you ever tried to “wing it” and regretted not putting...

How would you illustrate nutrition communication? The first chapter in Communicating Nutrition: The Authoritative Guide introduces the...

What draws you in to pay attention to a speaker or keep reading a blog post? Effective openings arouse your attention by appealing to...

Did you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American...

Applied improvisation is based on the principles and techniques used in improvisational theater. Applying improv techniques can transform the way we interact with others in real-life situations.

Getting engaged is exciting, it’s memorable, and it’s planned. Audience engagement in a presentation can also be exciting and memorable, and should be part of your communication planning. No ring required. Engaging an audience improves attention, enhances learning, increases retention, and encourages behavior change. It is also more fun for both the presenter and the participants. I have created a tip sheet with 5 tips for engaging your audience. Vis

Most of us have probably omitted important steps in the communication design process due to a “lack of resources” and later regretted it. I know I have. I’ve also learned there’s a better way. I have compiled 5 smart shortcuts that can streamline the design process without shortchanging the result.

This afternoon, my husband and oldest son, along with 12 other adventurers, are taking off from Indiana to drive more than 20 hours to...

Let’s meet 10 of them: Starting with Miss Understanding, when what you said and what I thought you said are NOT the same. Much like the...