The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.

Defining moments shape each generation. When we develop communication, we must consider these defining moments.

Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...

How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...

Would you agree that effective communication is well-planned and executed? Have you ever tried to “wing it” and regretted not putting...

How would you illustrate nutrition communication? The first chapter in Communicating Nutrition: The Authoritative Guide introduces the...

What draws you in to pay attention to a speaker or keep reading a blog post? Effective openings arouse your attention by appealing to...

Did you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American...

Applied improvisation is based on the principles and techniques used in improvisational theater. Applying improv techniques can transform the way we interact with others in real-life situations.

Getting engaged is exciting, it’s memorable, and it’s planned. Audience engagement in a presentation can also be exciting and memorable,...

Most of us have probably omitted important steps in the communication design process due to a “lack of resources” and later regretted it. I know I have. I’ve also learned there’s a better way. I have compiled 5 smart shortcuts that can streamline the design process without shortchanging the result.

This afternoon, my husband and oldest son, along with 12 other adventurers, are taking off from Indiana to drive more than 20 hours to...

Let’s meet 10 of them: Starting with Miss Understanding, when what you said and what I thought you said are NOT the same. Much like the...

Successful communication creates a sharing of ideas and feelings between the communicator and the audience.

Effective nutrition communication is not an accident, but is strategically designed. It is the result of making a plan, working the plan,...

Just 2 years ago I was finishing work on an introductory textbook titled Nutrition for Everyone (Resources). At the time, writing… and...