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May I have your undivided attention?
Do you consider yourself a good multi-tasker? How many things can you juggle successfully at the same time without dropping one or more?
Learn the pitfalls of multitasking and how to be more attentive.

Barbara Mayfield, MS, RDN, LD, FAND
Sep 13, 20195 min read


Know Thy Audience
Following five tips will make all the difference in how effectively you can reach an audience and the impact your message can make:

Barbara Mayfield, MS, RDN, LD, FAND
Sep 6, 20193 min read


The Power of Story in Live Video
Think back to the last product you purchased. For me, it was a new planner from someone on social media. Did I truly need another fancy...

Guest post by Katie Hake, RDN, LD
Aug 16, 20193 min read


What makes a message compelling?
What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 9, 20193 min read


Confessions of an Instagram Newbie
They say you can’t teach an old dog a new trick. I disagree. There are numerous stories of older people learning and achieving great...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 26, 20194 min read


What makes a message memorable?
As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful communication. What do we know about memory, and how can we use that knowledge to make communication memorable?

Barbara Mayfield, MS, RDN, LD, FAND
Jul 19, 20193 min read


What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read


Put the social in social media
Social media allows businesses, organizations, and individuals to share content and make connections with a wide audience using nothing...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 14, 20193 min read


Crafting the perfect tagline
What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 7, 20193 min read


Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...

Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read


Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read


5 ways to connect with your audiences
An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read


How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read


And the name is…
Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 29, 20193 min read


Seeing is believing
On a clear evening as the sun sets over the horizon, you just might be able to experience a phenomenon known as the “green flash.” It is...

Barbara Mayfield, MS, RDN, LD, FAND
Feb 15, 20192 min read


Pick the perfect book title – please!
This week I received an email with the subject line “book title” from the manager of acquisitions and development for the Academy of...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 25, 20192 min read


Can we talk?
In today’s world of instant messaging, texting, email, and social media, have we lost the art of having honest-to-goodness, face-to-face...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 11, 20193 min read


Don’t fear feedback – embrace it!
Have you ever stuck your neck out to apply for a highly sought-after position, or to participate in an event such as speaking at a...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 9, 20183 min read


Do your presentations sink or swim? Bring visual aids to the rescue!
What do you think is illustrated with the visual aid depicted in the photo? Did you guess BMI (Body Mass Index)? How can I use a visual...

Barbara Mayfield, MS, RDN, LD, FAND
Sep 28, 20184 min read


Stand out – Be bold, not bland!
Want to stand out? Paint it red! Back in January, I posted my “18 for 2018” – 18 goals to achieve this year. Goal #12 was modestly...

Barbara Mayfield, MS, RDN, LD, FAND
Sep 21, 20183 min read
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