One of the biggest frustrations of credentialed food and nutrition professionals is helping the audiences they serve to make sense of the...

“No way! No how!” is our granddaughter Emily’s favorite saying currently. If she doesn’t want to do something, she doesn’t sugar coat it or apologize, she tells you straight out. Only time will tell if this tendency is replaced with a desire to “people please” and avoid letting people down. Saying “yes” to be helpful and generous. To be appreciated. All noble traits, but at what expense? Saying yes is also saying no. Many years ago, when I was a young mother juggling work, h

You pull up in front of a school and the sign out front advertises an upcoming event as follows: Leteracy Night Dec 8th at 5:00 Would...

Would you agree we live in an increasingly polarized culture? Specifically, in the field of nutrition, polarization and controversy are...

If you want to learn something, what do you do? Do you… Look it up online? Watch a YouTube video? Go to the library and check out a book?...

Miscommunication is the failure to communicate adequately. It occurs in a multitude of ways, including communication that is confusing,...

Do you consider yourself a good multi-tasker? How many things can you juggle successfully at the same time without dropping one or more? Learn the pitfalls of multitasking and how to be more attentive.

Following five tips will make all the difference in how effectively you can reach an audience and the impact your message can make:

Think back to the last product you purchased. For me, it was a new planner from someone on social media. Did I truly need another fancy...

What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...

They say you can’t teach an old dog a new trick. I disagree. There are numerous stories of older people learning and achieving great...

As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful communication. What do we know about memory, and how can we use that knowledge to make communication memorable?

On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...

Social media allows businesses, organizations, and individuals to share content and make connections with a wide audience using nothing...

What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is...

Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...

When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...