Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...

With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

Learn the 7 steps to craft a message and make an outline.

Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the background and training to review nutrition research and translate the findings into messages that make a difference in the lives of our audience members.

Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...

The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

Your mouth goes dry. Your skin flushes. You break out in a sweat. Your knees knock. Your heart races. You can’t catch your breath. You...

What is one of the most effective ways to teach and motivate healthy eating? A food demonstration. Food demonstrations are a highly...

To speak or not? Depending on the situation, speaking up or keeping silent will be the better choice. Both are important. Important...

Why should nutrition professionals pitch story ideas and messages to the media? In a nutshell: to expand our reach and influence by...

What do tragedies and hardships teach us? Do we come out stronger and more resilient, or are we more defeated and divided? Historical...

Miscommunication – the #1 search term bringing visitors to this website. That alone draws attention to how common it is and how much we...

What makes communication effective? What are the qualities of an effective communicator? To answer these questions, I searched for words...

Discrimination, prejudice, unequal treatment, harassment – just a few of the negative consequences resulting from the biases humans hold...

What does it mean to be biased? Am I biased? Are you biased? If we are honest we must acknowledge that we all have biases. Biases are...

Are you a leader? If you are reading this post, you are inevitably a leader. In a multitude of ways and with a multitude of various...

Is it possible for the United States of America to be united again? What will unite us? One year ago I proposed the idea that better...

How do you feel when a problem you are dealing with or an initiative you are leading becomes overwhelming? The list of things to do keeps...