Barbara Mayfield, MS, RDN, LD, FAND
It’s just a typo
You pull up in front of a school and the sign out front advertises an upcoming event as follows: Leteracy Night Dec 8th at 5:00 Would...
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Barbara Mayfield, MS, RDN, LD, FAND
- Nov 15, 2019
- 2 min
Are you ready when the media calls?
Imagine sitting in your office concentrating on completing your latest project when the phone rings. It is the producer for your local...
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Barbara Mayfield, MS, RDN, LD, FAND
- Oct 11, 2019
- 2 min
5 Tips for Reaching and Teaching Adults
If you want to learn something, what do you do? Do you… Look it up online? Watch a YouTube video? Go to the library and check out a book?...
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Barbara Mayfield, MS, RDN, LD, FAND
- Aug 23, 2019
- 3 min
Miss Perception - What does it mean?
Meet Miss Perception, also known as “Did I hear or read that correctly?” Miss Perception is a contestant in my “Mis-Communication”...
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Guest post by Katie Hake, RDN, LD
- Aug 16, 2019
- 3 min
The Power of Story in Live Video
Think back to the last product you purchased. For me, it was a new planner from someone on social media. Did I truly need another fancy...
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Barbara Mayfield, MS, RDN, LD, FAND
- Aug 9, 2019
- 3 min
What makes a message compelling?
What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...
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Barbara Mayfield, MS, RDN, LD, FAND
- Jul 19, 2019
- 3 min
What makes a message memorable?
As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful...
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Barbara Mayfield, MS, RDN, LD, FAND
- Jun 28, 2019
- 3 min
What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...
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Barbara Mayfield, MS, RDN, LD, FAND
- May 31, 2019
- 3 min
Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...
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Barbara Mayfield, MS, RDN, LD, FAND
- May 10, 2019
- 3 min
Don’t be Mr. E
Who is Mr. E and why shouldn’t I be him? Good question. He is the guest contestant in the “Miss Communication” pageant. In this pageant,...
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Barbara Mayfield, MS, RDN, LD, FAND
- Apr 26, 2019
- 2 min
Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...
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Barbara Mayfield, MS, RDN, LD, FAND
- Apr 12, 2019
- 2 min
How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....
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Barbara Mayfield, MS, RDN, LD, FAND
- Mar 29, 2019
- 3 min
And the name is…
Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...
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Barbara Mayfield, MS, RDN, LD, FAND
- Feb 15, 2019
- 2 min
Seeing is believing
On a clear evening as the sun sets over the horizon, you just might be able to experience a phenomenon known as the “green flash.” It is...
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Barbara Mayfield, MS, RDN, LD, FAND
- Sep 28, 2018
- 4 min
Do your presentations sink or swim? Bring visual aids to the rescue!
What do you think is illustrated with the visual aid depicted in the photo? Did you guess BMI (Body Mass Index)? How can I use a visual...
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Barbara Mayfield, MS, RDN, LD, FAND
- Aug 24, 2018
- 2 min
Take your presenting from good to great
Presentation skills are essential in today’s workplaces, organizations, and via digital channels. Whether you present in person or...
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Barbara Mayfield, MS, RDN, LD, FAND
- Jul 13, 2018
- 3 min
The Making of a Model
The first chapter in the upcoming Academy Guide to Nutrition Communication introduces the foundation of nutrition communication, defines...
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Barbara Mayfield, MS, RDN, LD, FAND
- May 11, 2018
- 3 min
Can you answer that?
The Q&A can be one of the most dreaded parts of a presentation. Why? Because we fear we might not know how to respond to a difficult...
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Barbara Mayfield, MS, RDN, LD, FAND
- Mar 2, 2018
- 2 min
5 ways to stand out from the crowd
Did you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American...
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Barbara Mayfield, MS, RDN, LD, FAND
- Dec 15, 2017
- 2 min
Do you accept or reject?
When someone poses an idea, what is your reaction? To accept and add to it, or to knock it down? When we block the ideas of others we...
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