You pull up in front of a school and the sign out front advertises an upcoming event as follows: Leteracy Night Dec 8th at 5:00 Would...

Imagine sitting in your office concentrating on completing your latest project when the phone rings. It is the producer for your local...

If you want to learn something, what do you do? Do you… Look it up online? Watch a YouTube video? Go to the library and check out a book?...

Meet Miss Perception, also known as “Did I hear or read that correctly?” Miss Perception is a contestant in my “Mis-Communication”...

Think back to the last product you purchased. For me, it was a new planner from someone on social media. Did I truly need another fancy...

What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...

As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful...

On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...

Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...

Who is Mr. E and why shouldn’t I be him? Good question. He is the guest contestant in the “Miss Communication” pageant. In this pageant,...

When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...

On a clear evening as the sun sets over the horizon, you just might be able to experience a phenomenon known as the “green flash.” It is...

What do you think is illustrated with the visual aid depicted in the photo? Did you guess BMI (Body Mass Index)? How can I use a visual...

Presentation skills are essential in today’s workplaces, organizations, and via digital channels. Whether you present in person or...

How would you illustrate nutrition communication? The first chapter in the upcoming Academy book about Nutrition Communication introduces...

The Q&A can be one of the most dreaded parts of a presentation. Why? Because we fear we might not know how to respond to a difficult...

Did you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American...

When someone poses an idea, what is your reaction? To accept and add to it, or to knock it down? When we block the ideas of others we...