Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...

Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...

Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...

Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...

With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

Learn the 7 steps to craft a message and make an outline.

Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the background and training to review nutrition research and translate the findings into messages that make a difference in the lives of our audience members.

Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...

In this season of Thanksgiving, we are encouraged to have an “attitude of gratitude.” Really? Even in 2021, nearly two years into a pandemic, one might ask? Yes. Gratitude is needed now, more than ever. How does one achieve such an attitude when there is so much fear, anxiety, division, and uncertainty in our lives? Is it even possible? At times like these, gratitude does not come easily or naturally to most of us, as it tends to be a response to positive circumstances, not

The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

Your mouth goes dry. Your skin flushes. You break out in a sweat. Your knees knock. Your heart races. You can’t catch your breath. You...

What is one of the most effective ways to teach and motivate healthy eating? A food demonstration. Food demonstrations are a highly...

Happy World Food Day!! World Food Day is celebrated each year in October, organized by the Food and Agriculture Organization of the...

To speak or not? Depending on the situation, speaking up or keeping silent will be the better choice. Both are important. Important...

Are you attending FNCE? That’s short for the Food and Nutrition Conference and Expo – the annual meeting of the Academy of Nutrition and...

Research has found that more frequent family meals are significantly associated with improved diets, healthier weights, greater family cohesiveness, improved academic performance, and less risk-taking behaviors, to name a few.

Why should nutrition professionals pitch story ideas and messages to the media? In a nutshell: to expand our reach and influence by...

What do tragedies and hardships teach us? Do we come out stronger and more resilient, or are we more defeated and divided? Historical...