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What makes a message memorable?
As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful communication. What do we know about memory, and how can we use that knowledge to make communication memorable?

Barbara Mayfield, MS, RDN, LD, FAND
Jul 19, 20193 min read


Helping others is a win-win
Looking for a proven method for self-improvement? Here it is: Engage in helping others improve by sharing your knowledge, wisdom, and...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 12, 20193 min read


4 Lessons from 2 Years of Blogging
This week the USA turned 243 and this blog turned 2. Happy Birthday! This is my 104th blog post since launching NutritionCommunicator.com...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 5, 20193 min read


What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read


Is texting replacing talking?
For most of human history, conversations took place face-to-face. Then, in the late 19th century, with the invention of the telephone,...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 21, 20194 min read


Put the social in social media
Social media allows businesses, organizations, and individuals to share content and make connections with a wide audience using nothing...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 14, 20193 min read


Crafting the perfect tagline
What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 7, 20193 min read


Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...

Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read


5 Questions that Inspire Action
How do you and the audiences you serve view life – as the unfolding of events that happen by chance – or as a process of self-directed...

Barbara Mayfield, MS, RDN, LD, FAND
May 24, 20193 min read


You are worth more than your weight
Our guest blog is written by registered dietitian nutritionist Julie Satterfeal. Get to know her better on the community page. Julie is...

Guest post by Julie Satterfeal, MS, RDN, LD
May 17, 20195 min read


Don’t be Mr. E
Who is Mr. E and why shouldn’t I be him? Good question. He is the guest contestant in the “ Miss Communication ” pageant. In this...

Barbara Mayfield, MS, RDN, LD, FAND
May 10, 20193 min read


Why should we recognize others?
In today’s throw-away world, I venture that some of the items we treasure most are notes of appreciation or praise, certificates for a...

Barbara Mayfield, MS, RDN, LD, FAND
May 3, 20194 min read


Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read


5 ways to connect with your audiences
An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read


How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read


Miss Communication conquers miscommunication
Have you ever been misunderstood? Or misinterpreted? Have you ever relayed a message with a mistake or a misprint? Have you ever...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 6, 20192 min read


And the name is…
Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 29, 20193 min read


Miss Aligned leaves you out
Meet Miss Aligned, also known as “not speaking the same language, even when it is all English.” She is another contestant in the Mis(s)...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 22, 20193 min read


Believe it… or not
When I was young, a favorite feature in newspapers and magazines was “Ripley’s Believe It or Not” fun fact cartoon. It was fascinating to...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 15, 20192 min read


March is...
March is the month for St. Patrick’s Day, Spring Break, March Madness, and… if you are an RDN, or Registered Dietitian Nutritionist,...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 8, 20192 min read
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