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Need help to narrow your topic? Answer 5 crucial questions.
How do you decide what to communicate when there’s so much to say? Doesn’t our audience deserve the benefit of all we know about the...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 17, 20233 min read


Why do traditions give holidays meaning? They remind us what is important.
What traditions are most important to you, your family, your community, and your audiences? When you think about the holiday season, as...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 16, 20223 min read


Why do nutrition professionals need to tell stories? What makes a good story?
Stories are more than “once upon a time” fairytales, picture books, or suspense thrillers. Stories are a memorable and moving way to...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 15, 20223 min read


Why and How to Write Your Story
What is the value of writing your story? As a communicator and a leader, more than you may realize… As a communicator, what and how you...

Barbara Mayfield, MS, RDN, LD, FAND
May 27, 20224 min read


What is the most common reason communication fails?
What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....

Barbara Mayfield, MS, RDN, LD, FAND
May 13, 20223 min read


Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 24, 20213 min read


Make your messages remarkable! Achieve the 3 M's of impact.
Learn the 7 steps to craft a message and make an outline.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 17, 20212 min read


Want to know the secret to creating better content? Know your audience.
The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

Barbara Mayfield, MS, RDN, LD, FAND
Nov 19, 20214 min read


Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 12, 20213 min read


Creating Communication? Follow these steps.
Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

Barbara Mayfield, MS, RDN, LD, FAND
Nov 5, 20212 min read


Ask the experts… your audience!
Working with the audience to design communication takes the guesswork out of content creation.

Barbara Mayfield, MS, RDN, LD, FAND
Oct 9, 20203 min read


Defining moments shape a generation
Defining moments shape each generation. When we develop communication, we must consider these defining moments.

Barbara Mayfield, MS, RDN, LD, FAND
Sep 11, 20202 min read


Account for Culture in Communication
Effective communication accounts for culture – get 5 tips for creating culturally-focused communication.

Barbara Mayfield, MS, RDN, LD, FAND
Jul 31, 20203 min read


Communication Can Unite Us
Communication that builds unity begins with listening, leading to trust and respect. It honors diversity and seeks common ground.

Barbara Mayfield, MS, RDN, LD, FAND
Jul 3, 20202 min read


May I have your undivided attention?
Do you consider yourself a good multi-tasker? How many things can you juggle successfully at the same time without dropping one or more?
Learn the pitfalls of multitasking and how to be more attentive.

Barbara Mayfield, MS, RDN, LD, FAND
Sep 13, 20195 min read


Know Thy Audience
Following five tips will make all the difference in how effectively you can reach an audience and the impact your message can make:

Barbara Mayfield, MS, RDN, LD, FAND
Sep 6, 20193 min read


5 Questions that Inspire Action
How do you and the audiences you serve view life – as the unfolding of events that happen by chance – or as a process of self-directed...

Barbara Mayfield, MS, RDN, LD, FAND
May 24, 20193 min read


5 ways to connect with your audiences
An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read


Would you like to conquer miscommunication?
Have your messages ever been misunderstood or misinterpreted? Have you ever received a text or an email and weren’t quite sure how to...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 18, 20193 min read


Command your audience
Have you ever attended a presentation in which the audience was NOT engaged and became disruptive, or at best, was simply not paying...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 2, 20183 min read
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