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Communication mistakes can be fatal – prevent them!
What is a leading cause of medical mistakes, business blunders, and relationship breakdowns? Meet “Miss Taken” – AKA the message is...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 18, 20222 min read


Did Miss Interpretation make an appearance? Then we need to clarify.
Miss Interpretation – AKA not getting enough information to know what is meant, which can include something as simple as whether the...

Barbara Mayfield, MS, RDN, LD, FAND
Feb 18, 20223 min read


How do we communicate love? Let me count the ways.
Not only on Valentine's Day but every day, people need to love and be loved. Experience it as a noun and a verb. Value love.

Barbara Mayfield, MS, RDN, LD, FAND
Feb 11, 20222 min read


How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 21, 20223 min read


Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 14, 20223 min read


How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 7, 20223 min read


Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 31, 20212 min read


Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 24, 20213 min read


Make your messages remarkable! Achieve the 3 M's of impact.
Learn the 7 steps to craft a message and make an outline.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 17, 20212 min read


Want strong messages that make a difference? Build them on solid evidence.
Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the background and training to review nutrition research and translate the findings into messages that make a difference in the lives of our audience members.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 10, 20212 min read


Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 3, 20213 min read


Want to know the secret to creating better content? Know your audience.
The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

Barbara Mayfield, MS, RDN, LD, FAND
Nov 19, 20214 min read


Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 12, 20213 min read


Creating Communication? Follow these steps.
Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

Barbara Mayfield, MS, RDN, LD, FAND
Nov 5, 20212 min read


Stage fright CAN be overcome!
Your mouth goes dry. Your skin flushes. You break out in a sweat. Your knees knock. Your heart races. You can’t catch your breath. You...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 29, 20213 min read


5 Tips for Edu-Taining Food Demos
What is one of the most effective ways to teach and motivate healthy eating? A food demonstration. Food demonstrations are a highly...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 22, 20213 min read


Let’s Celebrate - Food Connects Us
Happy World Food Day!! World Food Day is celebrated each year in October, organized by the Food and Agriculture Organization of the...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 15, 20213 min read


When is silence golden?
To speak or not? Depending on the situation, speaking up or keeping silent will be the better choice. Both are important. Important...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 8, 20213 min read


5 Tips for Pitching to the Media
Why should nutrition professionals pitch story ideas and messages to the media? In a nutshell: to expand our reach and influence by...

Barbara Mayfield, MS, RDN, LD, FAND
Sep 17, 20213 min read


How do we miscommunicate? Let me count the ways!
Miscommunication – the #1 search term bringing visitors to this website. That alone draws attention to how common it is and how much we...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 27, 20212 min read
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