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What is a SOCO and why do I need one for clear communication?
The definition of SOCO that relates to communication is Single Overriding Communication Objective. SOCOs help communicators achieve clarity.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 26, 20243 min read


Teaching Nutrition Effectively: Consider the Learner’s Readiness and Situation
Who are you teaching? How does their current role affect their readiness to learn and what are the situations and problems of concern?

Guest post by Brandon Lee, MS, RD, CCRP
Jun 28, 20244 min read


Is your communication CLEAR? Yes. When we practice these 5 principles.
CLEAR is an acronym standing for 5 principles of clear communication. This acronym was developed by Dr. Rene Roberts, MD, MS, FAAFP.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 14, 20242 min read


Is your communication CLEAR? Yes. When we repeat and reinforce.
Messages are more effective when they are repeated and reinforced.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 7, 20242 min read


Is your communication CLEAR? Yes. When we employ analogies and metaphors.
Analogies and metaphors effectively and efficiently explain a concept or idea by creating a vivid image, which evokes emotion and enhances u

Barbara J. Mayfield, MS, RDN, LD, FAND
May 24, 20244 min read


Is your communication CLEAR? Yes. When we leverage visual aids.
Communicators benefit from using visual aids because information is conveyed more efficiently and effectively than with words alone. Visual

Barbara J. Mayfield, MS, RDN, LD, FAND
May 17, 20243 min read


Is your communication CLEAR? Yes. When we communicate clearly and simply.
Clear communication is essential for messages to be correctly received and interpreted by an audience in the way the communicator intended.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 10, 20242 min read


Is your communication CLEAR? Yes. When we use mnemonic devices.
A mnemonic device is a communication tool that helps us remember information. This post features a tool to learn the principles of CLEAR.

Barbara J. Mayfield, MS, RDN, LD, FAND
May 3, 20243 min read


What are behavior change influencers? How can we use them to impact behavior?
When you hear the word “influencer,” what comes to mind? In today’s social media-saturated world, the word influencer has come to mean...

Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 5, 20243 min read


National Nutrition Month® 2024 promotes farm-to-fork nutrition.
National Nutrition Month® is a campaign of the Academy of Nutrition and Dietetics, held each year in March, when “everyone is invited to...

Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 8, 20242 min read


3 Steps to Jump-Start Your Journey to Communication Excellence
Honestly answer this question: How often do you “communicate nutrition” in your current work setting? Is it… Daily? Weekly? Monthly?...

Barbara J. Mayfield, MS, RDN, LD, FAND
Nov 17, 20233 min read


How can you more clearly communicate expectations that drive results?
Do others know what you expect? Do you communicate your expectations clearly? If others told you what they think you expect, how well...

Barbara J. Mayfield, MS, RDN, LD, FAND
Sep 1, 20233 min read


What creates effective communication? Be professional… always.
What creates effective communication? This series of posts shares 8 key principles. Here are the first seven: Communication is relational...

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 25, 20233 min read


What creates effective communication? Plan for success and prevent failure.
What creates effective communication? This series of posts shares 8 key principles. Thus far, we have covered these six: • Communication...

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 18, 20233 min read


What creates effective communication? Reach more people with impact and influence.
What creates effective communication? This series of posts shares 8 key principles. Thus far, we have covered the first five:...

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 11, 20233 min read


What creates effective communication? Educate AND entertain. Be Edutaining.
What creates effective communication? In this series of posts, I am proposing 8 principles. So far, we have covered the first four:...

Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 4, 20233 min read


What creates effective communication? Engage the audience in a variety of ways.
What creates effective communication? I propose 8 principles are involved. So far, we have covered three: Communication is relational ....

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 28, 20234 min read


What creates effective communication? Design it with and for the audience.
Audience-focused communication feels tailor-made. The audience feels seen and heard and in turn, attends to, engages with, and takes action on the message. Effective communication.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 21, 20232 min read


What creates effective communication? Creating context for the audience is key.
Context can take many forms, depending on the message and the audience. Some of the ways nutrition is best put into context is by making sure the audience understands it in the context of their body, their lifestyle, and their environment.

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 14, 20234 min read


What creates effective communication? First, communication is relational.
The answer to this question: “What creates effective communication?” is fundamental for anyone seeking to improve their communication...

Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 7, 20233 min read
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