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Write that thank you!
Dear Aunt Betty, Thank you for the socks. Love, Billy. Did you write thank you notes for gifts when you were growing up? Back in the...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 10, 20202 min read


Finding Common Ground for Nutrition amidst a Culture of Controversy
Would you agree we live in an increasingly polarized culture? Specifically, in the field of nutrition, polarization and controversy are...

Guest post by Rachel Baer, MS, RDN, LD
Oct 25, 20194 min read


The Power of Story in Live Video
Think back to the last product you purchased. For me, it was a new planner from someone on social media. Did I truly need another fancy...

Guest post by Katie Hake, RDN, LD
Aug 16, 20193 min read


What makes a message compelling?
What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...

Barbara Mayfield, MS, RDN, LD, FAND
Aug 9, 20193 min read


Confessions of an Instagram Newbie
They say you can’t teach an old dog a new trick. I disagree. There are numerous stories of older people learning and achieving great...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 26, 20194 min read


What makes a message memorable?
As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful communication. What do we know about memory, and how can we use that knowledge to make communication memorable?

Barbara Mayfield, MS, RDN, LD, FAND
Jul 19, 20193 min read


What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read


Crafting the perfect tagline
What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is...

Barbara Mayfield, MS, RDN, LD, FAND
Jun 7, 20193 min read


Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...

Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read


5 Questions that Inspire Action
How do you and the audiences you serve view life – as the unfolding of events that happen by chance – or as a process of self-directed...

Barbara Mayfield, MS, RDN, LD, FAND
May 24, 20193 min read


Don’t be Mr. E
Who is Mr. E and why shouldn’t I be him? Good question. He is the guest contestant in the “ Miss Communication ” pageant. In this...

Barbara Mayfield, MS, RDN, LD, FAND
May 10, 20193 min read


Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read


5 ways to connect with your audiences
An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.

Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read


How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....

Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read


Miss Communication conquers miscommunication
Have you ever been misunderstood? Or misinterpreted? Have you ever relayed a message with a mistake or a misprint? Have you ever...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 6, 20192 min read


And the name is…
Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 29, 20193 min read


Believe it… or not
When I was young, a favorite feature in newspapers and magazines was “Ripley’s Believe It or Not” fun fact cartoon. It was fascinating to...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 15, 20192 min read


Is your communication hurricane proof?
Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...

Barbara Mayfield, MS, RDN, LD, FAND
Feb 8, 20193 min read


Pick the perfect book title – please!
This week I received an email with the subject line “book title” from the manager of acquisitions and development for the Academy of...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 25, 20192 min read


Have you heard of the “forgetting curve”?
How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 14, 20182 min read
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