This post is the second in a 3-week series sharing content from a webinar titled “Designing and Delivering High Impact Presentations: Envision, Enlighten, and Engage,” based on this section of the book, which I presented with coauthor and colleague Sonja Stetzler. In last week’s post, we explored what it means to envision the outcome of a high-impact presentation and the path to get there. In this post, we explore what it means to enlighten an audience.

This post shares the RAISE Framework for strategic messaging. RAISE stands for Research, Analytics, Insights, Social Listening, and Engage.

Is the public confused about food and nutrition? Can it be challenging to differentiate between what is fact and what is fiction? Yes,...

How would you illustrate nutrition communication? The first chapter in Communicating Nutrition: The Authoritative Guide introduces the...