top of page
Search


What is strategic messaging? Employing data and empathy to make an impact.
This post shares the RAISE Framework for strategic messaging. RAISE stands for Research, Analytics, Insights, Social Listening, and Engage.

Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 243 min read
Â
Â
Â


Is it possible to dispel misconceptions and misinformation? Yes. With authority.
Is the public confused about food and nutrition? Can it be challenging to differentiate between what is fact and what is fiction? Yes,...

Barbara J. Mayfield, MS, RDN, LD, FAND
Nov 10, 20233 min read
Â
Â
Â


The Making of a Model
How would you illustrate nutrition communication? The first chapter in Communicating Nutrition: The Authoritative Guide introduces the...

Barbara Mayfield, MS, RDN, LD, FAND
Jul 13, 20183 min read
Â
Â
Â
bottom of page




