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Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 14, 20223 min read


How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 7, 20223 min read


Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 31, 20212 min read


Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 24, 20213 min read


Make your messages remarkable! Achieve the 3 M's of impact.
Learn the 7 steps to craft a message and make an outline.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 17, 20212 min read


Want strong messages that make a difference? Build them on solid evidence.
Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the background and training to review nutrition research and translate the findings into messages that make a difference in the lives of our audience members.

Barbara Mayfield, MS, RDN, LD, FAND
Dec 10, 20212 min read


Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...

Barbara Mayfield, MS, RDN, LD, FAND
Dec 3, 20213 min read


Want to know the secret to creating better content? Know your audience.
The messages you create and the channels you use to communicate must be tailored to the needs, concerns, desires, values, and behaviors of your target audience to effectively reach them, grab their attention, engage them, and lead to positive change.

Barbara Mayfield, MS, RDN, LD, FAND
Nov 19, 20214 min read


Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...

Barbara Mayfield, MS, RDN, LD, FAND
Nov 12, 20213 min read


Creating Communication? Follow these steps.
Effective nutrition communication is well planned and executed. To assist you in designing your communication projects effectively, I created an eBook, titled “10 Steps to Creating Compelling Communication.”

Barbara Mayfield, MS, RDN, LD, FAND
Nov 5, 20212 min read


Countdown to a Convention 2.0
Are you attending FNCE? That’s short for the Food and Nutrition Conference and Expo – the annual meeting of the Academy of Nutrition and...

Barbara Mayfield, MS, RDN, LD, FAND
Oct 1, 20214 min read


4 skills for effective leaders
What does it take to be an effective leader? Well… it depends. There is no one formula or sequence of steps to follow but rather a skill...

Barbara Mayfield, MS, RDN, LD, FAND
May 28, 20213 min read


Leadership is…
What does leadership mean to you? The dictionary defines leadership as “the act of leading others.” Do you aspire to be a leader? What...

Barbara Mayfield, MS, RDN, LD, FAND
May 14, 20213 min read


Don’t fear evaluation – embrace it!
The mere thought of evaluation can be fear-producing. Memories of bad test scores, nerve-wracking performance appraisals, negative...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 29, 20213 min read


What can the Titanic teach us?
Crises are events and situations that turn our lives upside down. They include natural disasters, health scares, economic upheavals,...

Barbara Mayfield, MS, RDN, LD, FAND
Apr 16, 20215 min read


5 Keys to Communicating Nutrition
When describing your communication skills, which adjective would you prefer: Average? Mediocre? Adequate? Or Awesome? It’s time for...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 26, 20212 min read


5 tips to prepare for questions
Does the Q&A portion of a presentation fill you with dread? It doesn’t have to. This tip series provides 5 tips for mastering the Q&A.

Barbara Mayfield, MS, RDN, LD, FAND
Mar 19, 20213 min read


No bad weather, only bad gear
My Number 1 son has a favorite saying he uses when others want to back out of an adventure due to rain, snow, fog, or freezing cold:...

Barbara Mayfield, MS, RDN, LD, FAND
Mar 5, 20213 min read


Give yourself a break!
Cabin fever is taking on a whole new meaning during the COVID-19 pandemic. When asked if we’re experiencing anything on that gigantic...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 28, 20213 min read


Communication is learned, let’s teach it!
Have you ever heard the sentiment that someone skilled in something was a “born __________ (athlete, musician, teacher, speaker…)”? All...

Barbara Mayfield, MS, RDN, LD, FAND
Jan 22, 20213 min read
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