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What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...
Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read
Put the social in social media
Social media allows businesses, organizations, and individuals to share content and make connections with a wide audience using nothing...
Barbara Mayfield, MS, RDN, LD, FAND
Jun 14, 20193 min read
Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...
Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read
Don’t be Mr. E
Who is Mr. E and why shouldn’t I be him? Good question. He is the guest contestant in the “ Miss Communication ” pageant. In this...
Barbara Mayfield, MS, RDN, LD, FAND
May 10, 20193 min read
Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...
Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read
5 ways to connect with your audiences
An audience needs to feel a connection with the communicator before they are ready to attend, listen, learn, and act on a message. They need to feel understood. They need to feel like they share common ground with you. They must believe that you are going to meet a need or solve a problem they have.
Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read
How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....
Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read
Miss Aligned leaves you out
Meet Miss Aligned, also known as “not speaking the same language, even when it is all English.” She is another contestant in the Mis(s)...
Barbara Mayfield, MS, RDN, LD, FAND
Mar 22, 20193 min read
Believe it… or not
When I was young, a favorite feature in newspapers and magazines was “Ripley’s Believe It or Not” fun fact cartoon. It was fascinating to...
Barbara Mayfield, MS, RDN, LD, FAND
Mar 15, 20192 min read
Have you heard of the “forgetting curve”?
How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...
Barbara Mayfield, MS, RDN, LD, FAND
Dec 14, 20182 min read
Command your audience
Have you ever attended a presentation in which the audience was NOT engaged and became disruptive, or at best, was simply not paying...
Barbara Mayfield, MS, RDN, LD, FAND
Nov 2, 20183 min read
4 lessons from a year of blogging
This is my 52nd blog post since launching NutritionCommunicator.com last July. Yay! I met my goal of creating and posting a weekly blog....
Barbara Mayfield, MS, RDN, LD, FAND
Jul 6, 20182 min read
Are you fully present?
How many things are you doing right now? Are you reading this blog while having lunch, checking emails, replying to a text, fixing a...
Barbara Mayfield, MS, RDN, LD, FAND
Apr 20, 20182 min read
Do you accept or reject?
When we block the ideas of others we stop the flow of ideas. When we accept the ideas of others we keep the ideas flowing and agree to save the evaluation for later. In improv this is called “accepting offers.” It enhances collaboration and problem solving.
Barbara Mayfield, MS, RDN, LD, FAND
Dec 15, 20172 min read
What creates a successful team?
Teams with these 6 characteristics will succeed.
Barbara Mayfield, MS, RDN, LD, FAND
Sep 15, 20172 min read
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